Marketing Manager at Elvaridah

At Elvaridah, we emphasize on the critical matters and prospects of organizations such as business growth, strategy, planning, marketing, structure, and people management across different industries. We help companies focus on the growth of their businesses while aligning costs with strategy. With our all-inclusive approach and expertise, we capture values across the boundaries of any organization. Elvaridah focuses on optimizing all the different parts of a business as a unit.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos

Job Description

• Developing and implementing strategic marketing plans to achieve business objectives and drive customer acquisition.
• Conducting market research and analyzing customer insights to identify target audiences, market trends, and growth opportunities.
• Creating and managing integrated marketing campaigns across various channels, including digital advertising, content marketing, social media, email marketing, and events.
• Collaborating with cross-functional teams to create compelling marketing collateral, including website content, blog articles, videos, and infographics.
• Monitoring and analyzing marketing campaign performance, leveraging data and analytics to optimize campaigns and maximize ROI.
• Managing the marketing budget and allocating resources effectively to achieve marketing goals.
• Building and maintaining strong relationships with strategic partners, industry influencers, and media outlets.
• Monitoring industry trends and competitive landscape to identify emerging marketing opportunities.
• Developing and maintaining the brand identity and ensuring brand consistency across all marketing channels.
• Managing external agencies and vendors to support marketing initiatives.
• Presenting marketing strategies, campaign results, and performance updates to senior management and stakeholders.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field. MBA or advanced certification in marketing is a plus.
• Proven experience in marketing, with a focus on digital marketing and campaign management.
• Strong understanding of marketing principles, strategies, and tactics.
• Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
• Proficiency in digital marketing channels, including paid search, SEO, social media, email marketing, and content marketing.
• Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Creative mindset and ability to think strategically to develop innovative marketing campaigns.
• Strong project management and organizational skills, with the ability to manage multiple initiatives and meet deadlines.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot) and marketing automation platforms is a plus.
• Experience in the fintech or technology industry is desirable.

Application Closing Date
17th December, 2023.