Product Marketer at Lifestores Pharmacy Healthcare

Lifestores Pharmacy Healthcare - We’re democratising access to primary healthcare by transforming pharmacies across Africa. Our technology and support services help pharmacies manage their inventory more efficiently, enjoy group purchase discounts and better serve customers.

We are recruiting to fill the position below:

Job Title: Product Marketer

Location: Lagos
Employment Type: Full time

Role Description

• Contribute to the national rollout of the POS system, ensuring monthly targets are met.
• Assist in the expansion of the system, providing support for successful implementation.
• Conduct weekly customer visits to acquire new POS customers and promote adoption among existing marketplace customers.
• Gather insights and feedback during customer interactions for continuous product enhancement.
• Assist in developing and executing innovative ideas to increase subscribers for external product verticals, including the marketplace and POS.
• Support Marketplace Sales Representatives (MSRs) in marketing new features to affiliates.
• Ensure effective communication and promotion of marketplace features.
• Collaborate in crafting a go-to-market plan, determining timing and communication approaches for successful product conversions.
• Analyze adoption patterns and develop recommendations using product knowledge and AI insights across the product portfolio.
• Work closely with cross-functional teams (product, marketing, customer service) to align marketing initiatives with affiliate needs and ensure product consistency.
• Participate in various communication channels, including emails, texts, calls, testimonials, and training/demo sessions with affiliates.
• Assist in converting potential customers into paying customers through targeted marketing initiatives.
• Collaborate with the sales team to gather information on customer interests and preferences, improving engagement with product offerings.
• Being a role model and inspirational carrier if Lifestores culture and beliefs

Qualifications

• A Bachelor's Degree in relevant discipline
• 1 - 3+ years of experience in product marketing in the healthcare or pharmaceutical industry, with proven success in developing go-to-market strategies, launching products, and measuring outcomes
• Familiarity with product marketing tools and best practices, including agile development, personas, buyer journeys, etc.
• Analytical and strategic thinker with strong project management and cross-functional collaboration skills
• Excellent verbal and written communication skills with an ability to influence cross-functional teams as well as lead presentations to senior leadership
• Passion for the healthcare industry and bringing innovative solutions to the market.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@lifestoreshealthcare.com using the Job Title as the subject of the mail.