Digital Marketer at a Reputable Microfinance Bank

A reputable Microfinance bank in Nigeria is recruiting a dedicated and experienced candidate to fill the position below:

Job Title: Digital Marketer

Location: Lagos Island, Lagos
Employment Type: Full-time
Grade Level: Junior Cadre
Employment Type: Full time
Reporting Line: Head, Marketing Department

Job Overview

• We are seeking a motivated and enthusiastic Digital Marketer to join our dynamic marketing team.
• This is an excellent opportunity for a recent graduate or someone with up to two years of experience to kick-start their career in digital marketing.
• The ideal candidate should be passionate about digital trends, possess a basic understanding of marketing principles, and have a willingness to learn and grow in a fast-paced environment.

Responsibilities

• Curate creative, compelling and engaging contents for various social media platforms
• Monitor social media channels, respond to comments, and engage with the online community.
• Assisting in implementing social media campaigns to increase brand awareness and engagement.
• Write and edit blog posts, articles, and other written materials for online promotion.
• Lead the creation and execution of email marketing campaigns
• Provide support in website reviews and updates
• Implement SEO techniques to improve website visibility.
• Assist in monitoring and analyzing key performance indicators (KPIs) using analytics tools.
• Prepare regular reports on digital marketing performance and provide insights for improvement.
• Assist in creating and managing online advertising campaigns (Google Ads, social media ads).
• As directed, work closely with cross-functional teams, including design, content, and product teams, to ensure cohesive marketing efforts.
• Contribute innovative ideas and insights to enhance overall marketing strategy.
• Perform every duties assigned.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 0-2 years of relevant experience in digital marketing.
• Experience managing social media channels
• Experience in SEO techniques
• Basic understanding of digital marketing principles and tools.
• Familiarity with social media platforms, content creation, and digital advertising.
• Strong communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Eagerness to learn and adapt to new technologies and trends in digital marketing.

Application Closing Date
21st December, 2023.