Team Member, Digital Marketing (Paid Media Advertiser) at Fidelity Bank Plc

Fidelity Bank Plc began operations in 1988 as Fidelity Union Merchant Bank Limited. By 1990, it had distinguished itself as the fastest growing merchant bank in the country. However, to leverage the emerging opportunities in the commercial and consumer end of financial services in Nigeria, in 1999, it converted to commercial banking and changed its name to Fidelity Bank Plc. It became a universal bank in February 2001, with a license to offer the entire spectrum of commercial, consumer, corporate and investment banking services.

We are recruiting to fill the position below:

Job Title: Team Member, Digital Marketing (Paid Media Advertiser)

Location: Lagos
Department: Brand & Communications

Job Objective(s)

• To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.
• Liaise with third party advertising platforms to implement advertising campaigns.
• Deliver reports after every campaign and implement tracking across the website and mobile app.

Duties & Responsibilities

• Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.
• Conduct thorough analysis of trends and targeting options.
• Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
• Compile monthly reports for all product campaign performance.
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis within the financial industries to stay informed.
• Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.
• Identify new advertising platforms to further push the bank’s products and services.

Qualifications

• Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field.
• Most importantly, candidate should have Digital Marketing Certifications.

Experience:

• Minimum of 2 years on the role and 2 years in Digital Marketing

Certifications:

• Must include any of the following: Google advertising, Meta Advertising, Google Analytics.

Key Competencies / Knowledge:

• Google Ads Manager
• Meta Ads Business  
• Twitter Ads
• Google Tag Manager
• Google Analytics
• Excel and PowerPoint.

Application Closing Date
Not Specified.