Social Media Lead (Instagram, TiKTok) at Unideals

Unideals is a tech-driven e-commerce platform revolutionising online shopping. Our platform offers curated deals, personalised recommendations and coupons for students. Unideals strive to help students save big on every purchase across mulitple categories.

We are recruiting to fill the position below:

Job Title: Social Media Lead (Instagram, TiKTok)

Location: Nigeria
Employment Type: Full-time

Position Overview

• As the Social Media Lead for Instagram & TikTok, you'll be responsible for developing and executing strategies to enhance our brand visibility, engagement, and community growth across these platforms.
• Your creativity and expertise will drive our social media initiatives, elevating our brand's online presence and fostering meaningful connections with our audience.

Key Responsibilities

• Develop and implement comprehensive social media strategies for Instagram and TikTok aligned with brand goals and identity.
• Create engaging and innovative content (videos, stories, reels, etc.) that resonates with our target audience, leveraging the unique features of each platform.
• Manage day-to-day operations of Instagram and TikTok accounts, including content creation, scheduling, publishing, and community engagement.
• Analyse key metrics and insights to track performance, optimise content strategies, and identify growth opportunities.
• Collaborate with cross-functional teams (marketing, design, product, etc.) to ensure alignment of social media campaigns with overall brand initiatives.
• Stay updated on emerging trends, features, and best practices on Instagram and TikTok to continually enhance our strategies and maintain a competitive edge.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• Proven experience (X years) in social media management, specifically with a focus on Instagram and TikTok for brand accounts.
• Strong understanding of social media analytics and tools to track performance metrics.
• Exceptional creative skills with the ability to produce high-quality, visually appealing content.
• Deep knowledge of the Instagram and TikTok platforms, their algorithms, and best practices.
• Excellent communication, interpersonal, and organisational skills.
• Ability to multitask, work under pressure, and meet tight deadlines in a fast-paced environment.
• Passion for the brand's industry/niche and a keen eye for industry trends.

Benefits

• Flexible work hours and remote work opportunities.
• Professional development and growth opportunities.
• Opportunity to grow within a dynamic and innovative brand.
• Collaborative and supportive work environment.

Application Closing Date
15th December, 2023.