Growth Marketer at Unideals

Unideals is a tech-driven e-commerce platform revolutionising online shopping. Our platform offers curated deals, personalised recommendations and coupons for students. Unideals strive to help students save big on every purchase across mulitple categories.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location: Nigeria

Job Description

• Are you a dynamic and results-driven marketer with a passion for driving growth and engagement? Unideals is seeking a talented Growth Marketer to join our innovative team.
• As a Growth Marketer, you will play a pivotal role in scaling our business through strategic planning and execution of various marketing channels.

Key Responsibilities
Push Notification and Email Marketing Management:

• Develop and execute segmented push notification and email campaigns tailored to different user segments.
• Implement A/B testing strategies to optimize messaging, timing, and frequency for maximum engagement.
• Collaborate with the design team to create visually appealing and effective marketing collateral.

User Generated Content (UGC) Management:

• Identify and recruit UGC creators through outreach, partnerships, and community engagement.
• Develop guidelines and ensure consistency in brand messaging across UGC campaigns.
• Monitor and moderate user-generated content platforms to maintain a positive brand image.

Social Media Leadership:

• Lead brainstorming sessions to generate creative and impactful social media campaigns.
• Develop a content calendar in collaboration with the Social Media Manager to ensure a consistent brand presence.
• Analyze social media metrics to optimize content strategy and drive engagement.

Marketing Strategy Development:

• Conduct market research to identify emerging trends and opportunities for growth.
• Collaborate with product and sales teams to align marketing strategies with product launches and promotions.
• Develop and present comprehensive marketing plans to senior management.

Performance Analytics:

• Utilize tools such as Google Analytics and social media analytics platforms to track and analyze campaign performance.
• Generate regular reports with key insights and recommendations for improvement.
• Stay updated on industry benchmarks and incorporate best practices into campaign strategies.

Collaboration and Communication:

• Facilitate regular meetings with cross-functional teams to share insights and align on strategic priorities.
• Work closely with the customer support team to gather feedback and address customer concerns in marketing strategies.
• Collaborate with influencers and industry partners to expand the brand's reach.

Qualifications

• Proven experience in growth marketing, with a track record of successful campaigns.
• Familiarity with push notification and email marketing best practices.
• Experience in managing and collaborating with User Generated Content creators.
• Strong leadership skills with the ability to lead and mentor a team.
• Excellent analytical and problem-solving abilities.
• Proficient in using analytics tools and staying updated on industry trends.
• Exceptional communication and interpersonal skills.

Application Closing Date
18th December, 2023.