Regional SME Sales Coordinator at Fidelity Bank Plc

Fidelity Bank Plc began operations in 1988 as Fidelity Union Merchant Bank Limited. By 1990, it had distinguished itself as the fastest growing merchant bank in the country. However, to leverage the emerging opportunities in the commercial and consumer end of financial services in Nigeria, in 1999, it converted to commercial banking and changed its name to Fidelity Bank Plc. It became a universal bank in February 2001, with a license to offer the entire spectrum of commercial, consumer, corporate and investment banking services.

We are recruiting to fill the position below:

Job Title: Regional SME Sales Coordinator

Location: Regional Bank
Employment Type: Full-time

Job Objective(s)

• Grow SME deposit volume and risk asset volume, whilst ensuring the sustained growth and development of the SME Banking business of the region assigned to him/her.

Duties & Responsibilities

• Recruit SME liability and risk asset customers within assigned clusters.
• Organize marketing initiatives to drive SME product uptake in collaboration with branch sales teams.
• Provide SME market guidance and support to branches in your assigned territory.
• Monitor and report branch performance on SME products to Head Office and regional management.
• Identify performance gaps, conduct reviews, and work with branches to develop strategies for improvement.
• Regularly analyze markets for SME sales opportunities, set targets, and develop winning strategies with branch sales teams.
• Establish a feedback mechanism through branches to gather input from SME customers for timely product reviews and modifications.
• Identify and address internal capacity gaps in SME product knowledge and local market trends, driving the implementation of solutions.

Qualifications

• Must possess at least a good Bachelor's Degree (minimum of 2.2) or HND (upper credit) in any discipline.
• Possession of relevant Master's Degree and/or other relevant professional qualification(s) is an added advantage.
• Minimum of 3 years experience preferably in small business banking and / or commercial or retail banking.

Experience / Skills:

• Demonstrated excellence in marketing and sales skills.
• Strong abilities in building relationships and leadership.
• Good grasp of the national and territorial operating environment.
• In-depth understanding of SMEs, their issues, banking needs, and market segmentation.
• Proficiency in market research, business analysis, and product development.
• Sound skills in credit analysis and appraisal.
• Familiarity with Transactions Banking, related processes, and broader Fidelity offerings.
• Evident passion for working with SMEs, coupled with excellent written and oral communication skills.

Application Closing Date
Not Specified.