Brand & Marketing Manager at ReelFruit

ReelFruit founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to raw materials locally and produce, package and distribute locally made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Title: Brand & Marketing Manager

Location: Yaba, Lagos
Employment Type: Full-time

Description 

• The Brand & Marketing Manager will be responsible for developing and executing marketing-related activities to create compelling content for all our stakeholders, creating and defining marketing programs, planning and budgeting, end-to-end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Responsibilities
Branding:

• Execute the company’s brand message and strategy.
• Take responsibility for amplifying the ReelFruit brand to new and existing audiences.
• Take ownership of ReelFruit’s brand image and be the custodian of the brand identity through the development of consistent visuals.
• Develop strategic brand and event partnerships that help elevate the brand and awareness.

Marketing & Communications:

• Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.
• Develop and execute a clear content strategy that drives engagement across multiple platforms.
• Develop monthly calendars for online and offline content.
• Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.
• Maintain an active vendor list including but not limited to content producers, media, and ad agencies.
• Develop a quarterly marketing calendar across focus areas for the quarter.
• Secure trade shows and other events that drive the company’s publicity.
• Identify media outlets for press releases and unique story pitches.

Administration & Reporting:

• Develop and track marketing budgets, activities and results.
• Manage all administrative tasks associated with the department
• Measure the success of various marketing campaigns.
• Act as the central point of contact and ensure that stakeholders are adequately informed of internal and external marketing initiatives.
• Use data-driven decision-making to track and improve the performance of marketing and promotion efforts.

Client Relationship Management:

• Build and manage clientele base by constantly engaging ReelFruit’s customers offline and online.
• Collate feedback from clients and produce analytical information to impact product development

Business Improvement:

• Prompt resolution of operational matters relating to marketing activities.
• Conduct periodic competitor brand analysis and share insights to the team.

Educational Qualifications and Experience

• Bachelor's Degree in Marketing or similar field
• 8 – 10 years of Brand & Marketing experience, 5 of which in a senior management position
• Creative in conceptualizing bespoke ideas
• Apt visual storytelling & content creation skills
• Sound knowledge of functional ideas in brand building
• Ability to identify the right partnerships to grow brand awareness
• Strong creative/idea development skills and a keen eye for emotive insights when developing campaigns
• Demonstrated experience with executing campaigns
• An outstanding writer with the ability to produce innovative and original ideas
• Ability to make decisions based on customer insights
• Proven in-depth knowledge and understanding of the marketing and advertising ecosystem
• Ability to analyze consumer demographics, preferences, needs, and buying habits

Application Closing Date
31st January, 2024.