Sales / Marketing Executive at Pecroyal Educonsult

Pecroyal Educonsult is a registered training and consulting firm whose aim is to ensure that African children have access QUALITY education. We achieve this by working with both private and public schools with the aim of improving standard and building structure. We are very passionate about raising the standard of education in Africa.

Pecroyal Educonsult was established in 2016 to help manage schools to meet international standard, develop and implement strategies to increase pupils’ population, help manage school’s finances, ensure increased cash in-flow and reduce operational cost. In addition to these, we help build committed and dedicated work force that will work as a team to achieve the school’s vision. In the last 3 years, we have successfully worked with over 50 schools and trained over 700 educators some of whom are leaders in various schools, helping to raise the bar of excellence.

We are recruiting to fill the position below:

Job Title: Sales / Marketing Executive

Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities
Develop and Execute Marketing Strategies:

• Create and implement effective marketing strategies to promote the school's programs and increase student enrollment.

Lead Generation and Conversion:

• Identify and pursue prospective students through various channels.
• Collaborate with the admissions team to facilitate the enrollment process.

Market Research:

• Stay informed about education market trends, competitor activities, and potential growth opportunities.
• Conduct market research to inform marketing decisions.

Brand Management:

• Ensure consistent branding across all communication materials.
• Uphold and enhance the school's positive brand image.

Digital Marketing:

• Utilize digital marketing tools, including social media, email campaigns, and search engine optimization (SEO), to engage with a diverse audience.

Collaboration with Admissions and Educational Partners:

• Work closely with the admissions team to streamline the enrollment process.
• Build and maintain relationships with educational partners to enhance the school's reputation.

Event Planning and Participation:

• Organize and participate in school events, open houses, and fairs to attract prospective students.
• Conduct sales presentations to showcase the school's offerings.

Customer Relationship Management (CRM):

• Implement and manage CRM systems to track leads and nurture relationships.
• Maintain positive relationships with current students, parents, and alumni.

Budget Management:

• Develop and manage the marketing budget efficiently, ensuring cost-effective strategies.

Reporting and Analysis:

• Provide regular reports on marketing performance, including lead generation, conversion rates, and campaign effectiveness.
• Analyze data to identify areas for improvement and adjust strategies accordingly.

Feedback Collection:

• Gather feedback from stakeholders, including parents and students, to enhance marketing strategies and address concerns.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 4+ years relevant work experience.
• Proven experience in sales and marketing, preferably in the education sector.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Results-oriented with a focus on achieving targets.

Skills:
The ideal candidate must:

• Be Tech Savvy
• Be Versatile with social media marketing and management.
• Have strong communication skills.
• Be creative and innovative.
• Have outstanding content creationand copy writing skills.

Application Closing Date
27th February, 2024.