Digital Marketing Specialist at iCentra

iCentra - Founded in 2009, iCentra started operations in Abuja, Nigeria. We embarked on the journey to catalyze positive transformations within the business landscape with a steadfast mission to enhance both individual and organizational performance. We firmly believe in the creation of value not only for our clients but for all stakeholders involved. Since its inception, our company has tirelessly strived to partner with organizations across industries to deliver extraordinary results. Our unwavering commitment to excellence is reflected in our diverse range of expertise, spanning Business Consulting, Technology Solutions, Project Management, and Learning & Development.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Abuja
Job Type: Full Time

Job Description

• The Digital Marketing Officer will be responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement for our B2B and B2C solutions.
• This role requires a deep understanding of digital marketing channels, analytics, and optimization techniques.
• The Officer will leverage various platforms and tools to execute campaigns, track performance, and generate data-driven insights for decision-making at both team and executive levels.
• You will work under the direct supervision of the Marketing Communications Manager whilst collaborating with the Content Development Specialist and the rest of the Marcomms team.

Responsibilities

• Develop and implement digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• Conduct keyword research, monitor industry trends, and identify opportunities to optimize campaigns and improve online visibility.
• Create and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Utilize marketing automation tools to execute email marketing campaigns and lead nurturing strategies.
• Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate campaign effectiveness and make data-driven recommendations.
• Stay updated with digital marketing trends, emerging technologies, and industry best practices.
• Collaborate with the Content Development Specialist and Graphic Designer to create visually appealing ads, landing pages, and email templates.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field. Digital marketing certification or any relevant certification is an added
• Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, marketing automation platforms, and other web-based content management systems
• Proven experience in digital marketing, including SEM, SEO, social media, email marketing, and display advertising.
• Excellent written and verbal communication skills
• Ability to deliver on targeted deadlines, whilst maintaining regularly occurring projects and shifting tasks.

Application Closing Date
1st February, 2024.