Digital Marketer at Enyata

Enyata is a technology company providing engineering-as-a-service solutions at scale to organizations across multiple industries. We are a legion of product, engineering, and design experts helping organisations develop world-class products.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Principal Accountabilities
You will report to the Head of Marketing and Communication. Your responsibilities will include:

• Develop digital marketing strategies by identifying customer cohorts to whom Enyata can be marketed.
• Creating & executing campaigns, and analyzing the effectiveness of such campaigns with a focus on international markets.
• Manage and Optimize Enyata marketing channels for lead generation.
• Plan and execute all web, SEO/SEM, database marketing, and display advertising campaigns.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Manage paid ads and make performance reports. Perform daily account management and pay-per-click accounts on Google AdWords and other search platforms.
• Create paid ads on LinkedIn and other relevant social media platforms.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Develop a strategy that combines technical and content elements, to drive ongoing improvements in SEO and organic search results.
• Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.

Job Requirements

• Excellent understanding of digital marketing concepts.
• 3+ years of hands-on experience in managing digital marketing campaigns.
• Proven work experience as a Digital marketing specialist ( SEO, SMO, PPC, Google Ads, Email, ORM Content Marketing).
• Must have prior B2B marketing experience
• Familiarity with social media trends.
• Excellent communication skills.

The following qualifications will assist the successful candidate in carrying out these responsibilities:

• Creative.
• Self-driven
• Ability to communicate clearly and to effectively influence others.
• Experience or willingness to learn.

Application Closing Date
Not Specified.