Cards Marketing Manager at Estrada International Staffing Solutions

Estrada International Staffing Solutions is a strategic boutique specialist recruitment consulting firm, serving clients with expertise recruitment services across all sectors ranging from Banking, Insurance, Oil and Gas, Telecommunications, FMCGs and Construction, with the aim of satisfying their recruitment needs.

We are recruiting to fill the position below:

Job Title: Cards Marketing Manager

Location: Lekki, Lagos Island - Lagos
Employment Type: Full-time
Industry: Fintech

Job Summary

• We are seeking a dynamic and strategic card marketing manager to lead and execute comprehensive marketing initiatives for our card portfolio.
• The ideal candidate will possess a deep understanding of the financial services industry, particularly in the cards and payments sector.
• The Cards Marketing Manager will be responsible for developing and implementing creative and results-driven marketing strategies to promote our card products, drive customer acquisition, and enhance overall brand visibility.

Job Responsibilities

• Plan and execute promotional campaigns to drive card usage, loyalty, and customer retention.
• Conduct market research and analysis to identify trends, customer preferences, and the competitive landscape.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Ensure a consistent and compelling brand presence for card products across all marketing channels.
• Oversee the successful launch of new card products and enhancements,coordinating with product development, sales, and other relevant teams.
• Assist in building and directing card product strategies.
• Conduct regular reviews of market trends and study competitor activities to identify business opportunities.
• Ensure the card products are properly marketed and supported via available channels.
• Assist in card processing, delivery and recovery. I.e., card services in general.
• Identify, develop and execute defined objectives that will ensure customers’ payment needs via card product are met.

Qualifications

• B.Sc in Marketing or related field
• Minimum of 3 years of proven experience in card marketing within the financial services industry.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Understanding of regulatory requirements in the financial services sector.

Salary
N200,000 - N300,000 / month.

Application Closing Date
15th February, 2024.