Brand Manager at Drinks.ng

Drinks.ng is the largest online distributor of beer, spirit, and wine in Nigeria. Buying drinks from our online store is the safest and easiest way to shop for your drinks in Lagos, Ibadan, Abuja and other states. We save you time, and help you avoid long queues and crowded stores.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full Time

Job Summary

• The Brand Manager will develop a brand strategy for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, marketing research.
• The brand manager will conduct market research for the company and this involves surveying and polling demographics, determining demands for products. 

Job Description

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics.

Requirement and Skills

• Candidates should possess B.Sc Degrees in Marketing or a related field with 3+ years relevant work experience.
• Proven working experience as Brand Manager 
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Research
• Marketing Analytics
• Market Analysis
• Market Research
• Digital Marketing Analytics
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices.

Application Closing Date
13th February, 2024.