Product Marketing Intern at Okra

Okra - Our mission is to digitize financial services. We are building the tools and services that will enable developers launch, optimize, & scale financial platforms and services. Our thesis is simply the fact that — financial innovation cannot exist without an Open Finance infrastructure. Essentially, the growth of the African Fintech industry is intrinsically tied to the success of an infrastructure like Okra.

Okra powers the tools that millions of people rely on to plan and manage their finances today. We are proudly working with hundreds of companies like Interswitch and D-local, and many of the largest financial institutions to make it easy for people to securely connect their accounts to the apps and services they choose. Okra’s network covers over 100 banks and financial institutions across Nigeria, South Africa, Kenya, and Ghana.

We are recruiting to fill the position below:

Job Title: Product Marketing Intern

Location: Lagos
Job Type: Full Time

The Role

• It’s an amazing time to join Okra. We are looking for a dynamic and enthusiastic Product Marketing Intern to be a part of our Marketing team.
• This 6-month internship offers an incredible opportunity to gain hands-on experience and contribute to our mission of revolutionizing Open Finance in Africa, with the potential to convert to a full-time employee.
• As a Product Marketing Intern, you'll drive various initiatives aimed at promoting Okra's products and services.
• You'll assist with marketing campaigns, monitor core KPIs, and collaborate with cross-functional teams to articulate our product's value proposition.

Responsibilities 
What you will do: 

• Assist in the development and execution of product marketing campaigns aimed at driving user acquisition, engagement, and retention, including:
  • Recording video walkthroughs of product features and updates
  • Producing blog articles, customer testimonials and product slides for targeted go-to-market initiatives
• Collaborate with cross-functional teams including product, design, business development and engineering to gather insights and effectively communicate product features and benefits.
• Monitor and analyze key performance metrics to evaluate the success of marketing initiatives. 
• Manage content calendar and support in creation of all marketing materials (videos, text, etc.)
• Conduct market research to identify market trends, competitive insights, and user needs.
• Assist in organizing and coordinating product-related events, webinars, and user feedback sessions.

Requirements
What will help you succeed:

• 1-2 years of experience in Product Marketing or B2B marketing roles, or recently completed a degree in Marketing or a related field.
• Strong verbal and written communication skills and a passion for marketing and technology.
• Good organizational and time-management skills, ability to meet deadlines.
• Eagerness to learn, adapt, and contribute to a fast-paced, collaborative environment.

Nice to Have: 

• Proficiency in productivity and marketing tools such as Notion, HubSpot, Linear, or similar platforms.

Application Closing Date
Not Specified.