Marketing & Business Development Manager at Peridot Forte Solutions Consulting Limited

Peridot Forte Solutions Consulting was birthed out of the passion to assist and help organization to create a structure and frame work for their businesses thereby achieving high rate of organizational performance and profit. Organization strives to achieve high rate of organizational performance and profit.

We are recruiting to fill the position below:

Job Title: Marketing & Business Development Manager

Location: Ikeja, Lagos
Job Type: Full Time

Responsibilities
Strategy:

• Develop brand differentiation strategies, brand positioning, brand stories, and brand messages based on consumer data and market analysis. 
• Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization. 
• Closely work with the creative team to implement brand guidelines.
• Ensure compliance with the brand guidelines across all media, materials, and channels. 
• Build and strengthen brand awareness/reputation across outlets and audiences: customers, employees, vendors, and investors.
• Conduct primary and secondary research and stay up to date with market trends and consumer insights. 
• Conduct competitive analysis to identify opportunities and gaps. 
• Analyze market trends and identify new opportunities and challenges
• Monitor and optimize brand performance across the board.

Business Development:

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Researching organizations and individuals to find new opportunities.
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Planning and overseeing new marketing initiatives.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

Outlet Marketing:

• Drive a customer-centric marketing strategy for our individual outlets, drawing on our core values and positioning Selfridges as a unique, world-class destination that stands for a sustainable future and is inclusive for all. 
• Plan and oversee all outlet-specific marketing activity, including owned and paid channels, to drive consideration and ultimately footfall to outlets – highlighting relevant new brands/products/services and experiences.
• Work cross-functionally with teams (including Events, PR, Organic Social, Creative, Buying and Digital) to deliver an optimised programme of 360 marketing activity to attract new customers and engage existing customers to keep coming back. 
• Own and update the Marketing Calendar for each outlet - as a strategic tool for planning and cross-functional sharing.
• Leverage insights from outlet-level segmentation and customer analytics to inform acquisition strategy and prioritise content/messaging to optimise campaign effectiveness.
• Measure and report on outlet-specific activity, including regional paid media, influencer and partnership marketing campaigns
• Regular catch-ups with the relevant outlet managers to ensure alignment on priorities
• Visit each outlet monthly to stay informed about outlet developments and plans, the local media landscape and to maintain key local partner relationships
• Forecast and maximize marketing dollars by analyzing sales performance of the
• Manage where applicable all marketing work surrounding outlet branding, renovations, redevelopment, and expansions to ensure effective messaging to the shopper base

Requirements

• A Bachelor’s Degree in Marketing, Business Administration, or a related field is required (a Master’s degree is preferred)
• 6 years of experience in a marketing role and previous work experience in a managerial or leadership position are highly valued
• A solid understanding of marketing principles and strategies, including knowledge of market research, consumer behavior, digital marketing, and campaign management
• Proficiency in marketing tools and software, such as customer relationship (CRM) systems, marketing automation platforms, analytics tools such as Google Analytics, social media marketing tools, and email marketing platforms
• Excellent understanding of the full marketing mix
• Strong knowledge of business and sales growth techniques 
• Strategic thinker with great analytical skills
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Data-driven marketing mind with eye for creativit

Application Closing Date
8th March, 2024.