Marketing Executive at Western Development Company Limited

Western Development Company Limited is an Oil and Gas servicing company with about 25 years in the sector. Our experiences span Telecommunications, IT, Engineering, and Marine Services to mention but a few. We also employ and second manpower services, personnel and services to our customers.

We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Lagos
Employment Type: Full-time

Job Description:

• We are currently seeking a dynamic and results-driven Marketing Executive to join our team. The Marketing Executive will play a key role in developing and implementing marketing strategies to promote our engineering services within the Oil & Gas industry. The ideal candidate will have a proven track record of success in marketing, with a strong understanding of the Nigerian market landscape.

Responsibilities

• Develop and execute marketing plans and campaigns to promote the company’s engineering services, with a focus on the Oil & Gas industry.
• Conduct market research to identify trends, opportunities, and customer needs, and use insights to inform marketing strategies and tactics.
• Manage all aspects of digital marketing, including website content, social media presence, email marketing, and online advertising campaigns.
• Create engaging content for marketing materials, including brochures, presentations, case studies, and press releases.
• Coordinate with internal teams, including sales, engineering, and project management, to align marketing efforts with business objectives and sales targets.
• Plan and execute promotional events, trade shows, conferences, and other marketing activities to generate leads and increase brand visibility.
• Monitor and analyze marketing performance metrics, such as website traffic, lead generation, conversion rates, and ROI, and use data-driven insights to optimize marketing efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, and make recommendations for continuous improvement.

Skills and Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing, preferably in the Oil & Gas or engineering services sector.
• Proven track record of developing and implementing successful marketing campaigns and strategies.
• Strong understanding of digital marketing channels and techniques, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content for different marketing channels and audiences.
• Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Proficiency in marketing analytics tools and platforms, such as Google Analytics, HubSpot, or similar.
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams.
• Knowledge of the Nigerian market landscape, including industry trends, competitors, and customer preferences, is a plus.

Application Closing Date
28th February, 2024.