Senior Brand Manager at GBfoods Africa

GBfoods Africa - Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey. Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are recruiting to fill the position below:

Job Title: Senior Brand Manager

Location: Lagos, Nigeria
Department: BU Nigeria
Sector: Consumer goods
Work modality: Hybrid

Job Description
The role is responsible for the following activities:
Strategic Marketing Leadership:

• Business Issue Analytics
• Growth Opportunity Sizing
• Where to Play/How to Win Strategy Setting

Creative & Campaign Process Management Leadership:

• Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
• Create & adapt relevant and differentiated shopper programs.
• Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
• Multi-functional Agency Management.
• Communication Strategy, pack design and Content Management.

Business & Budget Management Leadership:

• Innovation & Initiative Reviews
• Demand Planning
• Consensus & Sufficiency
• Marketing Budget & P2P Tracking

Project Management (End to End innovation delivery):

• Business Case/Objectives/Opportunity Sizing
• 4 Cs Analyses
• Value Chain Evaluation
• Project Financial Viability & Operational Feasibility
• Delivery & Execution of Product & Communication
• Commercial & Marketing Planning
• Multi-functional Project Management
• Consumer Habits/Brand USP identification
• Execution Models
• Knowledge Sharing/Thought Leadership

Requirements

• Minimum of B.Sc. (2.1) in Marketing, preferably MBA Degree
• Minimum of 7 years’ relevant FMCG experience in similar role.

Application Closing Date
Not Specified.