Marketing Lead at Oludidit

Oludidit is a creative brand in Nigeria that produces gifts, stationery, and decor products using a mix of African and Western designs. Founded in 2012 by Banke Fasominu, a passionate hobby fast turned into a profitable business serving individuals, homes, and corporations with a clear vision to "Enrich lives by creating useful products that people love."

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lekki - Lagos Island, Lagos

Role Overview

• The incumbent will be responsible for driving the growth of the business, and its partner companies, by generating new business opportunities and leads.
• The incumbent will also further contribute the to the business’s marketing by improving the brand’s market position.

Job Responsibilities

• Grow the marketing team, and coordinate all marketing/sales activities and policies, to achieve the company’s business strategies.
• Drive the Business Development /Marketing function by building and sustaining business relationships with high-level stakeholders, individuals and organizations.
• Develop strategies for market penetration and brand development.
• Carry out due diligence on all business leads, and propose potential business sales, by contacting potential partners; discovering and exploring opportunities.
• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
• Drive increased revenue and profit generation to achieve business growth, by at least 20% annually.
• Demonstrate key knowledge of the Nigerian private and public sector, and how government contract bids are made.
• Develop negotiating strategies and positions by studying integration of new ventures with the company’s strategies and operations; examine risks and potentials, estimating the business's needs and goals.
• Carry out PESTLE and SWOT analyses; to keep abreast of market trends, and send same to Executive Management as monthly and quarterly business reports
• Directly manage ad-hoc marketing teams to consolidate strategic brand initiatives
• Create a social media calendar for the quarter and the year, and work with the customer service and graphics teams to ensure post deadlines are met
• Oversee all social media posts, engagements, and live events - on and offline.

Professional Requirements

• Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline
• An MBA, would be an added advantage.
• A minimum of 5 years’ experience, in a similar managerial position is required
• Demonstrable experience leading and managing marketing database, email, social media and display advertising campaigns
• A proven track record of increasing revenue.

Key Competencies / Skills:

• Superb stakeholder and relationship management skills
• Excellent project management skills
• Strong analytical skills and data-driven thinking
• Ability to multi task effectively
• Excellent negotiation skills, with a proven track record of successfully pitching for new business
• Superb proposal writing and reporting Skills.

Application Closing Date
15th March, 2024.