Content Marketing Lead at FairMoney

FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Title: Content Marketing Lead

Location: Lagos, Nigeria
Job type: Full time
Category: Marketing and Branding

Job Description

• We are looking for a content marketing leader who can take ownership of our content marketing team and help create & implement a content marketing strategy that drives engagement, grows our owned and paid channels and builds the profile of the brand through content.
• You will work alongside teams focused on digital, growth, product development, brand marketing, and customer experience, so you must enjoy working collaboratively.
• The ideal candidate should possess a blend of creative flair, strategic thinking, stakeholder management and excellent communication skills.

Key Responsibilities
Brand Development:

• Develop and maintain a strong brand identity that aligns with the company's vision and values.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all channels (Social Media, CRM, Website, and Traditional & Digital Media)
• Conduct market research to stay informed about industry trends and competitor activities.

Content Strategy:

• Create and implement a comprehensive content strategy that supports overall business objectives.
• Supports the development of engaging and high-quality content for various platforms, including websites, social media, CRM, traditional and digital marketing materials.
• Ensure content is tailored to target audiences and adheres to brand guidelines.

Communication:

• Craft compelling and clear communication messages for internal and external stakeholders.
• Collaborate with the marketing team to develop effective communication plans for product launches, events, and campaigns.
• Monitor and analyze the performance of communication strategies and make data-driven improvements.

Digital Presence:

• Manage the social media team to enhance the company's digital presence through social media, blogs, and other online channels.
• Stay updated on digital marketing trends and incorporate innovative strategies to increase brand visibility.

PR and Stakeholder Management:

• You will develop relationships with relevant media outlets and pitch stories to gain positive press coverage.
• Ability to manage crisis and stakeholders. 
• You will organize and participate in industry networking events; to connect with regulators, potential customers & partners.

Collaboration:

• Work closely with design, CRM, growth and marketing team to ensure a cohesive and unified brand presence.
• Collaborate with external agencies and partners to execute specific brand and content initiatives

Educational Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field. 

Experience:

• 5 years experience in content marketing with a fintech company, minimum of 3 years in a leadership role.
• Demonstrated experience in building a content marketing strategy that impacts business results.
• Excellent written skills with the ability to present at the board level and inspire a team.
• Broad experience across content marketing channels and a thirst to continue testing and learning.
• Strong portfolio showcasing successful brand, content initiatives and PR campaigns.

Skills:

• Exceptional written and verbal communication skills.
• Proficient in content creation tools, social media platforms, and analytics.
• Strategic thinking with the ability to translate business goals into effective brand and communication strategies.
• Ability to collaborate effectively in a cross-functional team environment.
• Excellent project management skills with the ability to meet deadlines.

Benefits

• Private Health Insurance
• Pension Plan
• Training & Development
• Hybrid work
• Paid Time Off

Application Closing Date
Not Specified.