Digital Marketing Manager at Miskay Boutique

Miskay Boutique is a Nigerian-based fashion retail company established in August 2012 with a simple idea of bridging the gap between the European vibrant fast fashion culture and the Lagos eccentric and fast-paced lifestyle, Miskay represents every girl, every woman.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos

Job Description

• As a Digital Marketing Specialist at Miskay, you will play a crucial role in driving online traffic, customer acquisition, and revenue growth through strategic digital marketing initiatives.
• You will be responsible for managing various digital channels, optimizing campaigns, and analyzing performance metrics to maximize ROI.

Responsibilities

• Develop and execute digital marketing campaigns across multiple channels, including paid advertising (PPC), search engine optimization (SEO), email marketing, and social media.
• Conduct keyword research, optimize website/app content, and implement SEO best practices to improve organic search rankings and drive targeted traffic.
• Manage and optimize PPC campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads to increase conversions and revenue.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Oversee social media management, including content creation, scheduling, community engagement, and influencer collaboration, to enhance brand visibility and customer engagement.
• Collaborate with the content team to create compelling and relevant content for digital channels that align with marketing objectives.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive edge.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• At least 3-5 years of experience in digital marketing, with a proven track record in a similar role.
• Strong understanding of digital marketing channels and tools (e.g., Google Analytics, SEO, social media platforms).
• Excellent communication and leadership skills.
• Creative and strategic thinker with strong analytical abilities.
• Ability to work in a fast-paced and dynamic environment.

Must have skills:

• Strategic Thinking and Planning
• Expert in SEO/SEM and Digital Analytics
• Creative Content Creation and Management

Application Closing Date
Not Specified.