Posted on Fri 22nd Mar, 2024 - hotnigerianjobs.com --- (0 comments)
Resort Consult Limited - Our client is a prospective Tier 2 microfinance bank in Lagos area of Ogun State requires the service of a dynamic result-oriented microfinance banker, with proven record of accomplishment.
They are recruiting to fill the position below:
Job Title: Head of Marketing and Credit
Location: Lagos
Job Type: Full-time
Job Description
Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.
Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution models.
Develop the overall marketing strategies & tactics in order to meet business annual objectives in number of customers and sales by product and by channel.
Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.
Develop strategies to promote greater retention of the banks’ customer base.
Propose business objectives and develop the corresponding marketing strategies to increase customers share of pocket.
Develop and implement all tactical marketing initiatives campaigns or social site presence that support as building blocks to boost sales.
Supervise the External Communications Officer and Internal Communications Officer in their respective roles of implementing all activities of marketing strategies.
Ensure efficiency and high quality work of the department.
Ensure that the department maintains up-to-date and accurate records of business performance related to products and marketing projects.
Prepare and deliver timely reports and updates to the MD / CEO on the progress of the department.
Set annual performance goals of staff under supervision, guide coach and monitor performance of same, and execute annual performance evaluations and reviews of the department’s staff.
Supervise the external Communications Officer and Internal Communications Officer in activities pertaining to the bank’s brand and product advertising and other communications.
Develop all communication / advertising strategies to accompany the brand building program and all tactical marketing initiatives to support sales.
Propose and develop other emotional benefits to target customers such as the Customer Care philosophy and standards.
Work in team with all other functional areas (particularly Operations, MIS and Finance) in order to establish the customer service standards.
Requirements & Qualifications
A Bachelor's Degree, or HND in Banking & Finance, Business Administration, Accounting, Marketing or any numerate disciplines and the Social Sciences.
Professional Qualification in Banking or Accounting will be an added advantage.
Minimum of 4 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights preferably in the bank or other financial institution.
Experience in Marketing, Communications, Creative Design and Brand Management
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels and proficiency in Information Technology (IT).
Good understanding of the microfinance business and knowledge of products
Effective in written and oral communication
Strong interpersonal skills, people-oriented personality and strong team collaboration.
Application Closing Date
26th March, 2024.
Method of Application
Interested and qualified candidates should forward their Applications and Curriculum Vitae to: [email protected] and copy: [email protected] using the Job Title as the subject of the email.