Content Developer / Brand Strategist at CIIBEX Group Limited

CIIBEX Group Limited is a holding name for an indigenous conglomerate which comprises of eight vibrant member companies. we aim at becoming Africa's leading company through pioneering global best practices and playing an integral role in achieving Africa's unlimited potential.

We are recruiting to fill the position below:

Job Title: Content Developer / Brand Strategist

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• Create content strategies for the organization.
• Write creative and unique content as well as come up with innovative ideas.
• Follow all SEO practices while producing content.
• Rewrite old content on all company’s website to give it a fresh touch
• Write technical content for organization products and services.
• Proofread content written and ensure it is compelling and professional.
• Stay up to date with various methods to create engaging and attractive content
• Create unique, user-friendly, and informative content while adhering to the best SEO practices
• Create graphics, choose photos for the content, and work on web page layout
• Check the quality and accuracy of content prior to publication
• Publish and promote content on numerous social media outlets
• Analyze the performance of content based on multiple KPIs, such as unique pageviews, conversion rates, and the average time on page
• Identify content setbacks and effectiveness, and determine the best content strategy moving forward
• Writing compelling brand/advert stories for all company’s brand.
• Design social media/communication strategies to achieve marketing targets.
• Manage, create and publish original, high-quality content.
• Administer all company communication accounts ensuring up-to-date content.
• Boost company’s image through well packaged creative contents, banners, billboards etc. in other to create a positive perception in the minds of the public about the company.
• Ensure company profiles, proposals, and official correspondences are professionally written and have the right content and passes the right and compelling message to the client or public.
• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Writing letters and creating compelling proposals, and other forms of external communications
• Establish good correspondence with international organisation/embassies for partnership
• Create content for website, social media and other company's media platforms

Requirements

• B.Sc / M.Sc in Communication / Marketing / Advertising or relevant field
• 6+ years Work experience as a content and Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a MUST.
• Good grasp of SEO and HTML
• Working knowledge of content management software, such as WordPress and Joomla
• Mastery of graphic design software, such as Adobe Photoshop and Adobe Dreamweaver
• A keen eye for detail, ability to multitask, and strong analytical skills
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creative and strategic mindset.
• Excellent Communication, writing and presentation skills.

Application Closing Date
5th April, 2024.