Market Insight Officer at Food Concepts Plc

Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionize the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders. Since launching in 2004, Chicken Republic (Subsidiary of Food concepts) has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).

We are recruiting to fill the position below

Job Title: Market Insight Officer

Location: Lagos
Department: Corporate strategy
Report to: Strategy and Planning Analyst

Job Purpose

• The Market Insight Officer is responsible for continuously researching markets, analyze competitor pricing and strategies, and adapting offerings to maintain competitiveness and profitability in a dynamic market landscape

Core Responsibilities and Key Result Areas
Market Research:

• Conduct research on target markets and competitor activity.
• Monitor price sensitivity and competitive pricing trends to optimize pricing decisions and maximize profitability.
• Identify opportunities for product differentiation and market positioning to stay ahead of competitors.
• Monitor competitor pricing, menu offerings, pricing strategies, promotions, and marketing strategies to inform strategic decisions and maintain a competitive advantage.
• Analyse market trends to identify opportunities for menu optimization.
• Stay abreast of fast-moving market and competitive developments.

Reporting:

• Prepare comprehensive reports, presentations, and dashboards to communicate findings and recommendations to key stakeholders, including senior management

Key Performance Indicators

• Weekly price trend report
• Weekly competitor updates on pricing, promotion, menu offerings
• Monthly Market trend report

Decision Expectations:

• Utilize market research insights to inform pricing and product positioning decisions.
• Implement findings from competitor pricing and menu analysis.
• Convert market insights into actionable menu and promotional recommendations.
• Incorporate market and competitive developments into quarterly strategic reviews.

Requirements

• Bachelor's Degree in Accounting / Finance / Statistics or related field
• Membership of the ACCA, ACA or any other related professional qualification is required.
• Minimum of 0-2 years experience in market research, data analysis, or business intelligence,.
• Experience in a QSR company in a similar role is an asset

Knowledge Requirements:

• Demonstrates good research, quantitative, and analytical skills.
• Excellent attention to detail
• Competent in software programs such as Microsoft Office, Excel and PowerPoint
• Highest standards of accuracy and precision; highly organized
• Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry.
• Ability to think creatively, highly driven and self-motivated.
• Knowledge of written and verbal communication skills.

Working Conditions

• The Job holder typically work 40 hours per week, Monday to Friday, although some roles may involve weekend or evening work.
• This role is largely office-based, as it involves a lot of large data gathering, analysis and reporting.

Contacts and Purpose of Contact
Internal Contacts (most frequent contacts):

• Heads of Departments
• Operations Managers
• Key job holders in the department

Purpose of Contact:

• Exchange or provide information
• Obtain, clarify, and discuss information
• Present, discuss information and problems
• Collaborate, negotiate and present ideas
• Deal with influence or motivate subordinates
• Promote, justify or settle highly sensitive matters

External Contacts (most frequent contacts):

• Service Providers/ Vendors

Application Closing Date
Not Specified.