Shopper & Customer Marketing Manager - Derma, CEWA at Beiersdorf

Beiersdorf - For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin.

We are recruiting to fill the position below:

Job Title: Shopper & Customer Marketing Manager - Derma, CEWA

Location: Lagos
Job Type: Full time

Main Accountabilities
Category Development:

• Translate category strategy road map from marketing into clear growth plans and lead implementation of same.
• Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.

Campaign Plans Ownership:

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.

POS & POS Communication:

• POS excellence
• Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
• Ensuring engaging communication at POS.
• Define picture of success by format/channel/country and make sure that same is executed.
• Reduce cost yet improve the quality of POS.
• Vendor Management.

Promotions Planning:

• Planning, Approval and communication.
• PI, PD, PC, & TTC contribution planning.
• Liaising with Supply Chain for promo forecasting and bundling.
• Post Promotion analysis and making sure that corrective measures are taken.

Assortment & Merchandising:

• Assortment management as per country/channel/format with objective of Sales and margin maximization.
• Planogram management- preparation and ensuring execution is done.
• Ensuring successful Implementation of Trax.
• Rolling out uniform Beauty Advisor Program for CEWA.

New Launch Management:

• Define clear and concise GTM strategy.
• Outline distribution, sales and execution plans with SMART targets.
• Sharing new launch performance dashboard with the team.

Position Reporting Line:

• The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.

Application Closing Date
Not Specified.