Digital Marketer at an Edtech Company - Adelphi Innovation Consulting

Adelphi Innovation Consulting - Our client is a pioneering Edutech startup committed to reshaping vocational skills training in formal and informal educational settings. We are dedicated to revolutionising education through cutting-edge solutions. Our mission is to provide accessible, engaging, and rewarding learning experiences through cutting-edge technology. Technology can bring world-class skills training and recognition to interested learners wherever they may be.

They are recruiting qualified individuals to fill the position below:

Job Title: Digital Marketer

Location: Abuja (FCT)

Background

• Our company is undergoing a comprehensive evaluation and enhancement of its core product/platform. We recognize the pivotal role a proficient Digital Marketer can play in ensuring the success of this endeavor.
• The selected Digital Marketer will collaborate closely with the rest of the product development team for engagement, customer acquisition, and retention

Role Description

• As a Digital Marketer at [Startup Name], you will play a critical role in developing and implementing digital marketing strategies to drive user acquisition, engagement, and retention. You will have the opportunity to work on exciting projects that have a direct impact on the growth and success of our platform.
• This Digital Marketer role is based in Abuja, Nigeria,, however, applicants based in Lagos, may be considered

Key Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Create compelling and engaging content for digital platforms, including website, blog, social media, and email newsletters.
• Manage social media accounts and communities, including content planning, posting, engagement, and analysis.
• Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.
• Monitor and analyze campaign performance metrics, identify trends and insights, and make data-driven recommendations for optimization and improvement.
• Collaborate with cross-functional teams, including product management, design, and content, to ensure alignment and integration of marketing initiatives.
• Stay updated on industry trends and best practices in digital marketing, and proactively identify opportunities for innovation and experimentation.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field. Master's degree preferred.
• Proven experience in digital marketing, with a strong track record of executing successful campaigns and driving measurable results.
• Proficiency in digital marketing tools and platforms, including social media management and email marketing software, Google Analytics, & SEO tools.
• Excellent writing and communication skills, with the ability to create compelling content for digital channels.
• Strong analytical skills and ability to interpret data to inform decision-making and optimize campaign performance.
• Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
• Ability to work independently as well as collaboratively in a fast-paced and dynamic startup environment.

Application Closing Date
17th April, 2024.