Brand Officer at Saro Agro Allied Limited

Saro Agro-Allied is a leading agricultural commodity exporting company that started in 1996, gaining dominance in Cocoa trading both locally and internationally by 2010. Our operations over time have covered sesame seeds, cashew and cocoa-producing communities in Nigeria.

Through its transformation, the business has expanded from a short-cycle trading business to become a Consumer driven sustainable Agric. & Food business Company with a medium to long-term focus on value creation and capturing for all our stakeholders. We have made investments in Rice & Soybean value chain. While rapidly developing capabilities in the local market, we have initiated Non- non-GMO soybean meal export to drive scale and open new market opportunities.

We are recruiting to fill the position below:

Job Title: Brand Officer

Location: Makurdi, Benue
Employment Type: Full-time

Job Overview

• The Brand & Marketing Officer will be responsible for delivering Saro Agro-Allied B2C business Objectives. S/he will be expected to create value by Strategic Positioning of the brands in line with the business objective and expected returns of the investment.
• S/he is expected to entrench the brands and build the right perception in the market and minds of the consumers.
• S/he will be responsible for developing and implementing strategic marketing & brand plans for the brands.
• S/he will also champion the generation of insight for new product and innovations within the categories we play.
• S/he will be required to collaborate with key Internal Stakeholders and work with External Regulatory & marketing Agencies in day-to-day operations. S/he will be responsible for developing and co-ordinating the execution of the plans, resource and budget allocation, drive efficiency to help achieve overall objectives.

Key Responsibilities

• Responsible for delivering of the overall marketing objectives of Saro Agro-Allied consumer products.
• Developing marketing & brand plan & ensure its strategic alignment with the business objectives.
• Responsible for identifying target market and their evolving needs, expectations, perceptions, rituals, and behaviours.
• Ensure positioning and communication of the products to the right target audience across multiple channels.
• Monitors the execution of all marketing activities and tracks them to ensure they deliver on all set objectives.
• Ensuring all promotion and advertisement activities translates to Topline and bottom-line deliverables.
• Apply knowledge of Marketing/Category data to set objectives for Brand market share, distribution, pricing and SOV.
• Apply knowledge of consumer data to make decisions and achieve awareness, trial, conversion and loyalty.
• Understand causes behind the variances and implement corrective action.
• Use Internal financial data to propose and implement brand/category profitability improvements.
• Gather insights for the introduction and communication of new products categories to the markets based on target market needs.
• Development of compliant and acceptable product designs with clear point of differentiation/added benefit for increased revenue.
• Launching new products in line with approved commercialization plan to ensure success.
• Executing appropriate growth drivers and obtaining consumers' feedback for all new solutions.
• Conducting marketing research both on existing products and new products from time to time.
• Scan the environment weekly to understand the existing and emerging competitors play, dynamics, vulnerabilities, and opportunity.
• Implementation of plans and strategies based on intelligence gathered from the competitor’s space.
• Implement brand plans by building mental/physical availability, preference, and conversion through diverse consumer touchpoints.
• Implement all tactical plans geared towards upselling, including promotions and branding activations.
• Executing appropriate programmes and obtaining consumers' feedback for all new solutions.
• Ensure registration of all new products & IP with relevant authorities and all approvals obtained before introduction to the market.
• Renewal of registration (NAFDAC, SON/MANCAP, etc) for all existing product licenses to ensure compliance.
• Dealing with all regulatory & IP issues and product complaints from customers and consumers.
• Manage all customer issues towards building a sustainable relationship for growth.
• Collaborate with Processing, QA, Logistics, Warehousing & Accounts to ensure delivery of quality products to customers and handling all customer complaints, where necessary.
• Any other job that may be assigned by the team line manager.

Qualifications

• Bachelor's Degree in a field such as Marketing, or a related discipline.
• Must have 2-4 years’ experience in brand management.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills.
• Certification in NIMN / CIM will be an added advantage.

Key Competencies:

• Problem-solving and decision-making abilities.
• New Product Development and Commercialization of Product.
• Knowledge of commodity production processes.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.

Application Closing Date
15th April, 2024.