Digital Marketer at Talent Lab Limited

Talent Lab is an indigenous talent capacity development, marketing, and management organization that facilitates capacity-building interventions to upskill people within the mass labor market, serves as an aggregator for employers and employees, and is a recruiter of top talents for businesses and organizations.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Abuja (FCT)
Employment Type: Full-time
Reports to: Business Development Lead
Travel Requirement: No

Description and Objectives

• We are seeking a dynamic and motivated individual to drive our digital marketing and branding efforts.
• You will work hand-in-hand with our business development lead to drive Talent Lab’s growth by developing and executing innovative marketing strategies, maintaining a strong brand presence and boosting our digital footprints.

Responsibilities
Social Media Management:

• Spearhead the creation and mainteinance of Talent Lab’s social media platforms e.g Facebook, Instagram, Twitter and LinkedIn.
• Develop strategies for social media optimization, content creation and growth analytics to enhance community engagement and influence.
• Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.

Email Marketing:

• Work with the business development lead to create and execute effective email campaigns.
• Contribute to the marketing capability of our startup while generating leads and boosting conversion.

Lead Generation and Conversion:

• Generate leads and nurture them through a sales channel.
• Run targeted advertisement campaigns and track their performance

Website Update:

• Collaborate with internal teams to enhance the digital user experience, including optimizing landing pages.
• Analyze website traffic and user behavior to identify areas for improvement

Documentation and Analytics:

• Strong ability to use analytics tools e.g Google Analytics for monitoring performance, making data-driven decisions, and reporting on ROI/KPIs.
• Generate regular reports to measure our digital media's success and identify areas for improvement.

Duty Station:

• This is an hybrid role in Talent Lab’s Head Office.

Required Education and Experience

• Bachelor’s Degree in Marketing, Communications or a related field.
• 3 - 5 years relevant work experience.
• Proven experience in launching and implementing strategies around social media, email marketing, content creation and SEO optimization.
• Strong communication and collaboration skills.
• Experience in SEO, video editing and graphic design.

Core competencies:

• Ability to source and produce highly engaging content and managing it across all social media platforms.
• Demonstrated ability to use technology for digital analytics tools to measure performance and make data-driven decisions.
• Proficient in graphic design tools and software.
• Ability to work independently with minimal supervision in a fast paced environment.

Application Closing Date
6th May, 2024.

How to Apply
Interested and qualified candidates should send their updated CV to: recruitments@talentlabltd.com using "Digital Marketer" as the subject of the email.

Note

• Only shortlisted candidates will be contacted.
• Equal employment opportunity statement: Talent Lab is an equal employment employer. We do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, gender, national or ethnic origin, age, marital status, genetic information, or any other status or characteristic protected under applicable laws.