Social Media Operations Manager at Lifemate Nigeria Limited

Lifemate Group was founded in 2002 and is headquartered in Nigeria, Africa’s largest economy and most populous nation. It has three major line of business: Furniture Products, Hardware & Machinery and Architectural designs & decorations, small and medium scale commercial real estate development. Under the leadership of Mr. Chi Quan, Chairman, Board of Directors. Over the years, all Chinese and foreign employees of Lifemate Group have worked to develop Lifemate Group into an International brand with centers of operation, procurement, production and control in China (Hong Kong, Foshan and Dalian) as well as in Nigeria, Ghana, Cameroon, Gabon, Madagascar and Tanzania. We also have fully-owned subsidiaries in 6 other countries within Africa and dozens of Lifemate Group brand stores, with more than 3000 Chinese and foreign staffs of Lifemate Group across the world.

We are recruiting to fill the position below:

Job Title: Social Media Operations Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• As a Social Media Operation Manager, you will develop and implement social media tactics for brand awareness improvement, engagement driving, and conversion increment.
• You will manage all social media channels, create tantalising content, analyse performance metrics, and stay abreast of industry trends campaigns optimization.

Job Description

• Develop comprehensive social media tactics in line with overall marketing objectives.
• Identify target audience segments and make content to come across with them.
• Stay on track of emerging trends and best practices in social media marketing.
• Create attracting and delighting content for social media platforms
• Develop a content calendar to ensure consistent posting and messaging.
• Utilize tools and resources to enhance content quality, such as graphic design software, video editing tools, and photography.
• Monitor social media channels for mentions, comments, and messages, and promptly respond to enquiries or concerns.
• Nurture meaningful interactions with followers to build a pipeline of loyalty and community engagement.
• Implement tactics to promote user-generated content and participation in campaigns.
• Plan and execute social media advertising campaigns to achieve lead generation, website traffic, sales.
• Optimize ad targeting, creative elements, and budget allocation to maximize ROI.
• Track campaign performance metrics and generate reports for effectiveness evaluation.
• Utilize analytics tools to track key performance indicators like reach, engagement, and conversion rates.
• Analyse data to gain insights into audience behaviour and preferences, and adjust strategies accordingly.
• Prepare regular reports detailing social media performance and present findings to stakeholders.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• 3 - 5 years work experience.
• Proven experience as a Social Media Manager or similar role
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Strong writing, video editing, and communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative thinking and ability to generate innovative ideas.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• SEO principles and content marketing strategies is a plus.

Application Closing Date
30th April, 2024.