Senior Manager: Youth Segment Usage and Retention at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.

In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.

We are recruiting to fill the position of:

Job Title: Senior Manager: Youth Segment Usage and Retention

Location: Lagos

Job Purpose

• To provide and effectively support the drive, monitoring and delivery of prepaid revenue earning customer base and prepaid voice revenues for the business.
• This will be achieved by maximizing customer retentions and usage, and by leveraging all consumer insights for increasing customer life cycle and revenue growth to deliver organization customer number and revenue plans.

Key Accountabilities
Deliver prepaid voice revenues:

• Managing the recharge, decrement, usage KPIs for the prepaid business Managing the CR for the prepaid business
• Driving voice usage for the active customer base.

Deliver Prepaid REC Base:

• Managing the active prepaid subscriber base with the objective of enhancing the customer life on network
• Managing the various customer age on network buckets so as to minimize flow of customers into the inactive bucket
• Drive win-backs from the inactive base.
• Improve new customer gross additions to revenue earning customer conversions by monitoring and controlling the quality of gross adds
• Special focus on retention of high value prepaid subscribers.

Drive Retention Management:

• Drive segmentation of customer using value segmentation in-order to determine the cost of retention.
• Develop data based predictive models to identify best prospect target and launch target based offers
• Manage the various customer age on network buckets to minimize flow of customers into the inactive bucket
• Improve new customer gross adds to revenue earning customer conversions by controlling the quality of gross adds

Track campaign results, analyze data, and assess the effectiveness and profitability of retention campaigns; modify strategies as indicated.

Product Management:

• Develop and launch voice usage enhancing & retention products based on consumer behaviour analytics with a view to:
• Creating new usage opportunities as well as enhance existing usage behaviour across different consumer segments
• Minimize REC loss , maximize REC win backs , increase AON of the customer across different consumer segments
• Effective liaising across BI, Finance, IT, Network, CSD, regulatory to launch and track new products.

Build a capable and motivated and high performance team:

• Recruit the right talent in consultation with function head, as per defined recruitment guidelines
• Develop and motivate team members through structured training and on the job coaching
• Establish performance expectations and regularly review individual performance
• Recommend appropriate rewards and recognition.

Analysis and review:

• Build MIS data systems to enable tracking and review of all key voice usage/REC impacting/driving/ enhancing indicators
• Periodical review and course correction to correct/ resolve/ leverage opportunities for revenue and REC growth within the prepaid base.

Desired Skills and Experience
Educational Qualifications and Functional / Technical Skills:

• Bachelor's Degree in Computer Science or Engineering or Masters in Computer Applications.
• Master's in Business Administration would be preferred additional qualification MBA in Marketing or Postgraduate degree with specialization in Marketing.

Relevant Experience

• 10 years of work experience work Experience with at least 6 years of relevant experience in Telecom.
• Of these at least 4 years should be in telecom prepaid marketing.
• A minimum of 3 years in Management role with having direct on co. roll reportees.
• Sound understanding of prepaid billing systems/ products/ revenue planning and management
• Extensive knowledge of prepaid telecom workflows to ensure effective development of financial and product business cases, review and management of products
• Understanding and experience in Telecom consumer analytics and how to apply the same in product development.

Other Requirements

• 10 years of work experience work Experience with at least 6 years of relevant experience in Telecom.
• Of these at least 4 years should be in telecom prepaid marketing.
• A minimum of 3 years in Management role with having direct on co. roll reportees.
• Sound understanding of prepaid billing systems/ products/ revenue planning and management
• Extensive knowledge of prepaid telecom workflows to ensure effective development of financial and product business cases, review and management of products
• Understanding and experience in Telecom consumer analytics and how to apply the same in product development.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online