Head of Marketing at Nairametrics Financial Advocate Limited

Nairametrics is Nigeria's leading financial information platform, providing reliable and insightful news, analysis, and data to empower individuals and businesses in making informed financial decisions. With a focus on delivering high-quality content and innovative solutions, we are committed to driving financial literacy and promoting economic growth in Nigeria and beyond.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time

Position Summary

• The Head of Marketing at Nairametrics plays a pivotal role in driving brand visibility and revenue growth across multiple streams, including executive couches, sponsored posts, seminars and training, banner ads, and content marketing.
• This position requires strategic thinking, exceptional marketing expertise, and strong leadership skills to develop and execute comprehensive marketing strategies, manage a talented team, and maximize monetization opportunities.

Key Responsibilities

• Lead Generation: Drive lead generation efforts through proactive outreach, networking, and relationship building with potential clients, partners, and stakeholders to expand Nairametrics’ client base.
• Client Engagement: Foster and nurture relationships with existing clients to identify opportunities, enhance client satisfaction, and drive revenue growth through repeat business.
• Partnership Development: Identify and forge strategic partnerships with corporate clients and stakeholders to broaden Nairametrics’ market reach and enhance brand visibility.
• Marketing Campaigns: Develop and implement targeted marketing campaigns across various channels, including digital marketing, social media, email marketing, and events, to amplify brand awareness and attract new customers.
• Sales Support: Collaborate closely with the sales team to develop and implement effective sales strategies, and provide marketing support by crafting sales collateral, presentations, and proposals.
• Team Leadership and Management: Lead and manage the sales team, providing strategic guidance, coaching, and support to ensure alignment with marketing initiatives and revenue goals.

Academic Qualifications

• A Bachelor's Degree in Marketing, Business Administration, or a related field is required.
• A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.

Work Experience:

• A minimum of 5 years of relevant work experience in sales and marketing, business development executive, or a similar role within the media industry.
• Proven track record of developing and implementing successful marketing strategies across multiple platforms.
• Extensive experience in team leadership and the ability to inspire and manage a diverse sales and marketing team.
• Demonstrated experience in partnership development, negotiation, and management.

Required Skills and Competencies:

• Exceptional strategic thinking and planning abilities.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.
• Proficiency in Microsoft Office Suite and digital marketing tools (e.g., Google Analytics, HubSpot).
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

Application Closing Date
30th June, 2024.