Area Sales Manager - Wines & Spirits at TradeDepot

TradeDepot is a B2B eCommerce and embedded finance company building the largest digital network of retail outlets in Africa and changing the way FMCG brands distribute products to over 5 million retailers on the continent.

We are recruiting to fill the position below:

Job Title: Area Sales Manager - Wines & Spirits

Location: Lagos
Employment Type: Full-time

Summary

• We are seeking a highly analytical and hands-on Area Sales Manager to join our team. The ideal candidate will have a strong background in sales management, be proficient in utilizing analytical tools, and possess exceptional leadership skills.

Responsibilities

• Meeting & exceeding sales targets for the assigned territories.
• Identifying and acquiring new customers, as well as up-selling to the existing customer base.
• Managing the entire sales cycle from prospection through to successful closure.
• Building strong relationships with key accounts.
• Building a strong pipeline and ensuring accurate sales forecasting and account planning.
• Coordinating with other teams to ensure smooth delivery of products & services.
• Preparing regular reports and participating in regular meetings to review performance.
• Analyzing market trends and competitors’ activities and formulating strategies to respond to these
• Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
• Collecting customer feedback and providing updates to senior management.
• Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field. MBA preferred.
• Proven experience in wines and spirits category management.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
• Demonstrated success in developing and implementing effective consumer incentives.
• Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
• Exceptional communication, negotiation, and interpersonal skills.
• Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
• Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.

Application Closing Date
Not Specified.