Lead Creative Strategist at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Lead Creative Strategist

Location: Lagos
Employment Type: Full-time

Key Responsibilities

• In close collaboration with the VP of D2C & project lead, craft a compelling vision and strategy for the content and branding of Pulse Picks, in alignment with Pulse's long-term objectives.
• Core understanding of social media marketing.
• Assume full ownership of the creative direction for Pulse Picks and Pulse Club, ensuring both verticals resonate with our audience and adhere to the overarching mission.
• Spearhead the launch and evolution of new content verticals, including developing a go-to-market strategy that leverages in-house marketing and creative talent.
• Coordinate across teams to ensure every content initiative is potent, well-executed, and on-brand.
• Serve as the main point of creative contact for our partners, crafting narratives that meet their needs and elevate our brand.
• Partner with engineering, sales, marketing, and regional leaders to drive content initiatives that are technically feasible, financially viable, and highly desirable to our customers.
• Ensure that customer and market feedback is woven into all creative processes, maintaining a user-centric approach to content strategy.
• Act as a liaison for the most significant client relationships, focusing on strategic content partnerships and collaborations.
• Where necessary, be involved in team expansion, attracting top creative talent to support our strategic goals.

Qualifications and Skills

• A proven track record in creative strategy or similar roles within culturally rich markets, particularly within Africa.
• A degree in a relevant field such as marketing, communication, or design.
• A robust background in managing creative projects, bonus points for expertise in content-driven e-commerce environments.
• Exceptional communication skills, capable of inspiring teams and partners with persuasive narratives and presentations.
• Capable of making decisions that guide creative teams and impact the business's direction.
• A strategic and analytical thinker, adept at turning insights into action and content into commercial success.

Application Closing Date
30th July, 2024.