Senior Marketing Specialist at Polaris Digitech Limited

Polaris Digitech Limited is a GIS company with experience in geospatial data gathering and analysis used by companies to make informed business decisions. The company is also into software development and location intelligence services too.

We are recruiting to fill the position below:

Job Title: Senior Marketing Specialist

Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation and customer acquisition.
• Manage all aspects of digital marketing campaigns, Including but not limited to SEO,SEM,email marketing, social media marketing and display advertising.
• Analyse campaign performance metrics and KPIs to track and optimize campaign effectiveness, ensuring ROI and continuous improvement.
• Conduct market research and competitor analysis to identify trends, opportunities and best practices in the industry.
• Collaborate with cross-functional teams including software & technical to align digital marketing efforts with overall business goals .

Requirements

• Bachelors degree in Marketing, Communications, Business Administration or related field. Background in GIS is and added advantage.
• Minimum of 3 years of experience in digital marketing and technology marketing, preferably in a technology focused company .
• Proficiency in digital marketing analytics tools, such as Google Analytics, Adobe Analytics or similar platforms.
• Relevant certifications in digital marketing are desirable.

Application Closing Date
31st May, 2024.