Digital Marketer (Critical Health Sector) at Ascentech Services Limited

Ascentech Services Limited is the most sought-after Human Resource Solution Provider with its Head Office in Lagos, Nigeria. We have a reputation for satisfying and surpassing clients expectations through our core offerings: Recruitment and Selection, Outsourcing, Training and Development. To accomplish these we leverage on creating and managing change in organizations by improving efficiency through our proven and dynamic HR solutions.

We are recruiting to fill the position below:

Job Title: Digital Marketer (Critical Health Sector)

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote our healthcare services, including hospitals, clinics, and specialized treatment centers.
• Manage all digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and PPC campaigns.
• Create and curate engaging content for our website, blog, social media platforms, and email newsletters to attract and retain patients.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools, such as Google Analytics, to optimize performance and maximize ROI.
• Collaborate with internal teams, including marketing, medical, and IT departments, to align digital marketing initiatives with business objectives and patient needs.
• Stay up to date with the latest trends and best practices in digital marketing, healthcare regulations, and patient privacy laws to ensure compliance and innovation.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the healthcare market.
• Work closely with graphic designers, content creators, and external agencies to produce high-quality digital assets, such as images, videos, and infographics.
• Content creation and management of all social media platforms and
• Develop and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and community organizations, to enhance brand reputation and patient satisfaction.
• Provide regular reports and insights to senior management on digital marketing performance, key metrics, and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably in the healthcare or pharmaceutical industry.
• Strong understanding of digital marketing tools and platforms, including social media management tools, email marketing software, and CMS platforms.
• Excellent analytical skills and the ability to interpret data to drive informed decision-making.
• Creative mindset with the ability to develop innovative digital marketing campaigns that resonate with target audiences.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
• Ability to work effectively in a fast-paced, collaborative environment with multiple stakeholders and competing priorities.
• Experience with healthcare regulations, patient privacy laws, and medical terminology is a plus.

Application Closing Date
Not Specified