Brand Manager (Nutrition Business) at Givanas Group

Givanas Group is a dynamic and innovative multi-business organization that operates across industries, providing high-quality products and services to customers in West Africa. Givanas also enhances the quality of life for people worldwide by delivering high-quality products and services that enrich their daily experiences. We aspire to be an indispensable part of consumers’ lives, ensuring that their brands resonate with customers across cultures and geographies.

We are recruiting on behalf of our subsidiary, Givanas Industry Nigeria Limited, to fill the position below:

Job Title: Brand Manager (Nutrition Business)

Location: Apapa, Lagos
Employment Type: Full-time

Job Responsibilities

• Analyse brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action.”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices, and tactics.
• Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
• Experience in digital marketing and campaign management.

Requirements and Skills

• Degree / MBA / PGDM in marketing or a related field
• 4 - 7 years work experience.
• Proven working experience as a Brand Manager orAssociate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to sales
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
• Must have worked with a multinational company.

Remuneration Package

• A generous comprehensive remuneration package will be available with this position.

Application Closing Date
Not Specified