Senior Business Development Manager at Greenfield HR Consulting Limited

Greenfield HR Consulting Limited offers HR services to companies operating in the SME space in Nigeria. Our services include recruitment and selection, outsourcing, payroll management, training and development, organisational development and HR advisory.

We are recruiting to fill the position below:

Job Title: Senior Business Development Manager

Location: Ikoyi, Lagos
Employment Type: Full-time

Responsibilities

• Provide leadership and guidance to the Business Development division and foster a culture of collaboration, accountability, and continuous improvement
• Manage team performance for the achievement of the company’s commercial goals and objectives.
• Develop, implement and manage strategies for the branding, marketing, and advertising of the company’s services
• Manage both digital and non-digital marketing sections of the company’s business
• Manage the company’s social media channels and drive engagement levels on said media
• Develop and implement innovative marketing campaigns for publication on digital platforms (social media, website etc.)
• Use Search Engine Optimisation to identify and utilise successful digital marketing methods
• Evaluate the company’s target clients to identify the social media channels that would provide the best opportunities for customer engagement
• Monitor data analytics to keep management aware of the company's progress in improving digital marketing
• Conduct extensive market research to identify trends and effective marketing strategies
• Prepare and manage monthly, quarterly, and annual budgets for the Business Development division
• Ensure the consistency and strength of the company’s brand message across all marketing channels and efforts.
• Identify and pursue new business sector opportunities within the oil and gas industry by sourcing potential leads, relevant Requests for Proposals (RFPs), and tenders.
• Lead the negotiation and closing of complex sales deals, ensuring alignment with company objectives and financial targets.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing and advertising to identify opportunities for innovation and differentiation.
• Generate accurate and valuable reports and trend analysis for the senior management and the board of directors
• Report the company’s sales and growth performance to the senior management and the board of directors
• Develop and maintain strong relationships with existing clients, serving as a trusted advisor and strategic partner to drive customer satisfaction and retention.
• Analyse market data, sales performance metrics, and customer feedback to identify improvement areas and optimise business development strategies.

Requirements

• A Bachelor's Degree in Marketing, Media, Communications, or any related field
• Must have 10 -15 years’ experience in marketing, advertising, and lead generationProven record of success in business development roles within the Oil and Gas industry
• Exceptional understanding of brand development and marketing and advertising
• Strong networking abilities and existing relationships within the Oil and Gas community
• Excellent leadership, supervisory and people management skills
• Working knowledge of Microsoft Office suite
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics
• Proven, hands-on experience deploying, managing, and optimising ad campaigns
• A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
• Creativity and commercial awareness
• Excellent written, verbal, and visual communication skills
• Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Application Closing Date
14th June, 2024.