Brand Manager at LVMH Group (Moet Hennessy)

LVMH Group, created in 1987, today comprises more than 75 exceptional Maisons, each of which creates high-quality products. It is the only group present in all five major sectors of the luxury market:  Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. LVMH currently employs over 213,000 people across the world and reported sales of 86.2 billion euros in 2023.

We are recruiting to fill the position below:

Job Title: Brand Manager - Nigeria

Reference No.: MHADME00014
Location: Lagos, Nigeria
Contract type: Permanent Job
Business group: Wines & Spirits
Function: Marketing

Responsibilities

• The Brand Manager builds the marketing strategic plans with the Head of Marketing.
• He / She works in collaboration with the Maisons, the other departments and external providers to develop and execute local brand strategy in line with global best practice and local requirements.
• This role reports to the Marketing Director, Nigeria.
• Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
• Align & run Budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control
• Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform     through close collaboration with Communication, Trade marketing & Sales departments. Post campaign evaluation and feedback
• Support ‘Brand Activation Calendar’ & responsible for its excellent execution; by monthly presentation update to Sales, communication & Trade marketing team
• Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies
• Develop detailed New product launch plan: Event & PR, on trade – off trade activation
• Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation and value proposition) to the   sales team of the     distributor
• Monitor the market on the regular basis; Internal Sales analysis by brand, by channel/by region
• Regular communication with Maison’s on operational matters: updated brand activation plan/calendar, coordinate Maison’s   visit (organizational part); Gain best practices through knowledge of MH Europe, Maison
• Participate in organizing VIC dinners; post evaluation
• Monitor & constant tracking of POSM stock; Optimal allocation
• Good team work on the daily basis; Generate ideas & out of box thinking

Requirements
Qualifications:

• Bachelor's Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.

Professional experience:

• Minimum 5 years' experience as a Brand Manager
• Strong understanding of marketing principles and brand Management
• Good Understanding/Experience of Commercial and Trade Marketing

Technical & management skills:

• Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Personal & Interpersonal Skills:

• Creative and Digitally Savvy
• Excellent analytical, mathematical, and creative problem-solving skills
• Excellent listening, interpersonal, written, and oral communication skills
• Logical and efficient, with keen attention to detail
• Highly self-motivated
• Ability to effectively prioritize and execute tasks while under pressure
• Strong customer service orientation
• Experience working in a team-oriented, collaborative environment

Languages:

• English fluent, French as a plus

Application Closing Date
Not Specified.