Head of Growth at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Head of Growth

Location: Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and implement community management strategies that align with the brand vision and increase user engagement across platforms.
• Oversee the management and growth of community platforms, ensuring a consistent and positive brand experience.
• Cultivate a strong community presence that leads to an increase in brand loyalty and customer lifetime value.
• Liaise with the D2C team to ensure community feedback is incorporated into product development and content strategies.
• Monitor, measure, and report on community engagement and growth metrics, utilizing insights to steer future strategies.
• Collaborate with cross-functional teams to integrate community initiatives into broader marketing campaigns and brand storytelling.
• Facilitate a feedback loop between the community and the organization to ensure that user needs and preferences are understood and addressed.

Skills and Qualifications

• Demonstrated experience in managing and growing online communities, with a particular focus on messaging platforms like WhatsApp.
• Strong understanding of community engagement strategies and proven ability to build and maintain brand presence on digital platforms.
• Experience in leveraging community insights to inform product and content decisions, with an emphasis on driving sales through community-building.
• Excellent communication skills with the ability to engage with a variety of stakeholders, from community members to executive leadership.
• Familiarity with analytics and reporting tools to track community health and derive actionable insights.
• Creative and strategic thinking skills, with the ability to innovate community engagement tactics in a dynamic digital landscape.
• Proven ability to work collaboratively with teams across the organization to align community management with overall business goals
• Candidates should possess a Bachelor Degree with 3 - 5 years work experience.

Application Closing Date
31st August, 2024.