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Franchise Officer at Miniso Lifestyle Nigeria Limited

Posted on Thu 06th Jun, 2024 - --- (0 comments)

Miniso Lifestyle Nigeria Limited is a fast-growing international retail chain brand with over 5000 stores across Europe, Asia, Africa, America and Oceania and has established strategic partnerships with over 99 countries. Miniso focuses on fashionable and relaxed high-quality lifestyle products including home furnishings, health and beauty, accessories, office supplies, sports and gifts, seasonal products, electronic products amongst many others, which covers every aspect of life. In addition to the quality and creativity, MINISO values the shopping experience of its customers and dedicates itself to being a fashionable, close-to-life brand that provides customers with a better shopping experience.

MINISO has helped hundreds of entrepreneurs own their business globally and has gained a lot of popularity among global brands due to its core brand edges, resulting in a new market trend of “superior product consumption”. MINISO Lifestyle Nigeria officially opened the first store in Lagos in 2017 and now has several stores in the country.

We are recruiting to fill the position below:

Job Title: Franchise Officer

Location: Victoria Island, Lagos
Employment Type: Full-time


  • Sign-up new franchise owners and ensuring franchise expansion and growth.
  • Prepare and execute the marketing strategy for the Company's franchise opportunity, to attract new franchisees.
  • Identify and research potential markets / sites to launch new franchise stores for retail expansion.
  • Screen potential franchisee by analyzing investment requirements, potential of franchisee, financials, franchisee experience and vision.
  • Negotiate terms and conditions of each franchise agreement.
  • Offer continuous support to franchisees, to ensure the overall success of the business.
  • Manage relations with landlords, mall management, and building management, developers, and leasing executives for the stores in Nigeria.
  • Negotiate and review lease agreements, and other contractual agreements, as well as development of relevant agreements, procedures, reports and related documents.
  • Look for appropriate and suitable locations to set up new franchise stores.
  • Develop the brand, identify business opportunities and execute franchising transactions.
  • Building and strengthening the relationship with Franchisees.
  • Liaising with the store managers to obtain exact key information that will provide a guide on performance and activities of franchise stores.
  • Ensuring a successful setup of new franchise stores by collaborating with team members in other departments.
  • Oversee Category Buying and Supply Chain, ensuring product ordering and delivery for franchise stores.
  • Perform other activities required to achieve the Franchising business development goals.


  • Bachelor's Degree or Higher National Diploma.
  • Relevant professional qualification or certification is a plus.
  • Minimum of 3 years working experience in Franchising and Investment, Business Development or a similar role.
  • Good knowledge of new site identification and selection is required.

Skills Required:

  • Excellent verbal and written communication skills.
  • Analytical, versatile and strong knowledge of the economy.
  • Strong negotiation skills.
  • Great networking and corporate marketing skills.
  • Excellent organizing skills and ability to multitask.
  • Tech Savvy and Proficiency in Microsoft Office Applications.
  • Ability to carry out relevant research on digital platforms.
  • Excellent Customer Service Knowledge.
  • Ability to go extra-mile (Passion for service).

Application Closing Date
20th June, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.


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