Media Strategist at Juremi Group

Juremi Ventures is one of the industry’s leading real estate investment and development firms with experience owning, developing and operating across multiple industry segments and assets classes.

We are recruiting to fill the position below:

Job Title: Media Strategist

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are seeking a seasoned Media Strategist with substantial experience in the media space, including traditional media channels such as TV, radio, digital marketing and print.
• The ideal candidate shouldhave a proven track record of developing and executing successful media strategies that drive brand awareness and achieve marketing objectives.

Key Responsibilities
Market Research and Audience Analysis:

• Conduct comprehensive research to understand target audiences’ demographics, behaviors, and preferences across various media channels.
• Analyze market trends and competitive landscapes to inform strategic media planning.

Strategy Development:

• Develop robust media strategies that align withorganizational marketing objectives.
• Create detailed media plans outlining the selection of media channels, budget allocation, timelines, and key performance indicators (KPIs).

Media Planning and Buying:

• Identify and select the most effective traditional media platforms (e.g., TV, radio, print) for campaign placement.
• Negotiate rates and placements with media vendors to secure the best value and exposure.

Campaign Management and Execution:

• Oversee the implementation of media campaigns, ensuring timely launch and adherence to strategic plans.
• Coordinate with creative teams to ensure content aligns with the overall media strategy.

Performance Monitoring and Optimization:

• Monitor and analyze campaign performance using relevant analytics tools.
• Optimize media campaigns based on performance data to improve effectiveness and return on investment (ROI).

Client Communication and Reporting:

• Provide regular updates to clients or stakeholders on campaign progress and performance.
• Prepare and present detailed reports and insights derived from campaign analytics.

Budget Management:

• Manage and allocate the media budget efficiently to maximize campaign impact.
• Track and report on media expenditures to ensure they remain within budget.

Trend Monitoring and Innovation:

• Stay abreast of the latest trends and developments in the media industry.
• Explore new and emerging media opportunities to keep campaigns innovative and effective.

Compliance and Ethical Standards:

• Ensure all media strategies and campaigns comply with relevant regulations and ethical standards.
• Maintain transparency and integrity in all media dealings and client communications.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• Proven track record of developing and executing successful media campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent negotiation, communication, and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency with media analytics tools and software.

Preferred Qualifications:

• Experience working in an agency environment.
• Familiarity with digital marketing and integrated media campaigns.

Application Closing Date
10th June, 2024.