Digital Marketing Executive at Guinea Insurance Plc

Guinea Insurance Plc was incorporated on December 3, 1958, as a non-life insurance underwriting firm to provide first-rate insurance solutions in the General and Special Risks business underwriting categories. Our mission is to provide professional services to our esteemed customers through the introduction of quality products driven by state-of-the-art technology backed by a group of high-profiled personnel, to maximize returns to shareholders.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Yaba, Lagos
Employment Type: Full-time

Job Overview

• The Digital Marketing Executive will assist in the planning, execution, and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
• Experience with lead generation campaigns is highly desired.

Job Responsibilities

• Business Development and Business Generation responsibility with monthly; quarterly and annual income generation targets specifically from Digital Marketing and generally from sales.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Instagram, YouTube, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.) in tandem with IT Department.
• Provide creative ideas for content marketing and update website.
• Collaborate with graphic designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

Requirements

• BSc/HND in Marketing, Business Administration or any related course
• Minimum of 3 years progressive and related experience in digital marketing
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas, etc)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.

Application Closing Date
14th July, 2024.