Digital Marketer at Nest Restaurant and Lounge

Nest Restaurant is a luxury Restaurant situated at the heart of Victoria Island, Lagos. Nest prides itself as a to go lounge for luxury pleasure and relaxation.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a creative and experienced Digital Marketer to join our hospitality company. The ideal candidate will have a passion for digital marketing and a proven track record of developing and implementing successful online marketing strategies.
• This role involves managing and optimizing our online presence, creating engaging content, and driving traffic and conversions through various digital channels.
• The Digital Marketer will play a key role in enhancing our brand visibility and customer engagement.

Job Responsibilities
Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Identify and leverage digital marketing trends and opportunities to enhance brand presence.

Content Creation and Management:

• Create, curate, and manage engaging content for the company’s website, blog, and social media channels.
• Develop multimedia content including videos, infographics, and images to support marketing campaigns.

SEO and SEM:

• Optimize website content for search engines (SEO) to improve organic search rankings.
• Plan and execute search engine marketing (SEM) campaigns, including pay-per-click (PPC) advertising.

Social Media Management:

• Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Engage with followers, respond to inquiries, and monitor social media trends and conversations.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Create and manage email lists, segment audiences, and analyze campaign performance.

Analytics and Reporting:

• Monitor and analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics.
• Prepare and present regular reports on key metrics and insights to senior management.

Advertising and Promotions:

• Plan and manage online advertising campaigns, including display ads, retargeting, and sponsored content.
• Collaborate with third-party vendors and agencies to execute digital marketing initiatives.

Collaboration and Coordination:

• Work closely with other departments, such as sales, customer service, and operations, to ensure cohesive marketing efforts.
• Coordinate with graphic designers, content creators, and other team members to produce high-quality marketing materials.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and social media management tools.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Strong analytical skills and attention to detail.
• Highly motivated and results-oriented.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Adaptable and able to thrive in a fast-paced environment.

Application Closing Date
24th June, 2024.