Social / Digital Media Marketing Manager at Ayara Ibile Limited

Ayara Ibile Limited is a registered start-up Dispatch Logistics and Real Estate Consultancy, Marketing and Management firm. Our focus is to expand our operation across and beyond the city of Lagos.

We are recruiting to fill the position below:

Job Title: Social / Digital Media Marketing Manager 

Location: Yaba, Lagos
Employment Type: Full-time

Responsibilities

• This includes the use of social media pages, E-mail marketing, pay-per-click advertising on search engines, video commercials, sponsored ads on social platforms
• The successful candidate will ensure that the SEO marketing strategy is employed to ensure maximum reach to the customer.
• Ensure doing regular keyword searches to keep abreast with current consumption trends.
• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch, and manage new competitions and campaigns that promote the organization and brand
• Form key relationships with influencers across the social media platforms
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate, and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company.

Requirements

• Candidates should possess OND / HND / Bachelor's Degrees with 1 5 years relevant work experience
• Proven work experience as a Social media manager (If you dont have real-time working experience or still a novice, please dont apply)
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills.

Application Closing Date
15th July, 2024.