Marketer / Relationship Management Executive at Gracetech Group Limited - 2 Openings

Gracetech Group Limited is a group of professional technology experts, available to manage and perform your software projects anywhere in the world. Experienced in the rollout of new software in large and small companies, we work with various software engineering firms to successfully implement FileSite and DM5 document management systems in law firms and other corporate environments.was created for one purpose: to empower our business partners to achieve operational excellence through digital transformation.

We are recruiting to fill the position below:

Job Title: Marketer / Relationship Management Executive

Locations: Abuja (FCT) & Lagos

Job Description

• As the Marketer/Relationship Management Executive, you will play a pivotal role in driving the company's marketing initiatives and promoting our range of services.
• You will be responsible for developing and executing strategic marketing plans to enhance brand awareness, drive customer acquisition, and increase market penetration.
• This role requires demonstrated commercial acumen in developing business cases, and efficient allocation of brand budget to commercial and campaign activities that deliver brand visibility and profitability.
• It also requires experience in delivering Go-To-Market roll-out across several touchpoints (B2B & B2C), preferably but not limited to a digital payment product/business.
• The role will support the business team to drive key KPIs such as merchant acquiring, agent onboarding, channel visibility, deployment of sales enablement collaterals, and transactions.
• This role also requires fluency in creative development and leading the marketing communication agenda (both brand communication and product communication).

Key Responsibilities

• Develop and Implement Marketing Strategies: Create comprehensive marketing strategies aligned with company objectives to promote Payzeep's financial services and solutions.
• Brand Management: Manage and strengthen the Payzeep brand identity across all marketing channels, ensuring consistency and alignment with company values and messaging.
• Market Research and Analysis: Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape, and leverage insights to inform marketing strategies and initiatives.
• Collaboration and Cross-Functional Coordination: Work closely with internal teams, including product development, sales, and customer service, to align marketing efforts with business objectives and ensure seamless execution of marketing initiatives.
• Performance Measurement and Optimization: Track and analyse marketing metrics and KPIs to assess campaign effectiveness, ROI, and customer engagement, and leverage insights to optimise marketing strategies and tactics.
• Excellent Execution: This role requires excellent execution on time, and in full (OTIF). The job responsibility combines strategic alignment of marketing execution to business priorities while bearing cost management in mind. It requires the ability to take ownership of practical deliverables with little supervision, manage 3rd party suppliers, collaborate internally, manage projects effectively, and report progress with clarity.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience, 2 - 3 years minimum in marketing management roles, preferably in the fintech industry.
• Strong understanding of marketing principles, digital marketing techniques, and market research methodologies.
• Demonstrated success in developing and implementing integrated marketing campaigns and driving customer acquisition and retention.
• Excellent communication, interpersonal, and leadership skills.
• Ability to think strategically, analyse data, and make data-driven decisions.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Creative thinking, problem-solving abilities, and a results-oriented mindset.

Application Closing Date
30th June, 2024.