Brand Manager at Fan Milk Plc

Fan Milk Plc. is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full time

Job Description

• We are looking for a new colleague who will join our Marketing team to collaborate with several departments in the company and international and global teams, with a top-line and cross-functional approach, to discover competitive dynamics of fresh dairy products' market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.

Your Responsibilities

• Drive business growth by identifying and activating key growth levers on brand according to the total company objectives
• Creatively leveraging trade, consumer and shopper marketing buying to maximize brand growth
• Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
• Carry out critical analysis in order to understand the consumers' and shoppers' behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
• Lead strategic thinking, proactive approach and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
• Lead agencies and cross-functional teams in the development of communication and products
• Crafting a purpose led brand, refining the positioning and creating robust long term platforms that will both drive equity and business growth.
• Delivering best in class creative content and activations, deployed at the right time, for consumers.

About You

• 5 years relevant working experience related to Marketing;
• Flexible and Proactive attitude, able to cope with a fast-changing environment;
• Experience working with syndicated data sources to make informed decisions.
• Spontaneously Team-orientated behavior and understanding of cross-functional working;
• Problem solving and entrepreneurial thinking;
• Strong project management and achiever attitude.

Application Closing Date
Not Specified.