General Manager, Marketing at Smartcity Plc

Smartcity is an investment and Infrastructure development company dedicated to creating modern real estate and infrastructural projects that allows people to live, work and relax in a technologically enabled environment that makes for pleasant and productive living.

We are recruiting suitable candidates to fill the position below:

Job Title: General Manager, Marketing

Location: Lagos

Job Description

• As our General Manager, Marketing, you will be the architect of our brand narrative and growth engine. You will lead a high-performing marketing team, developing and executing data-driven marketing campaigns across all channels, managing our brand presence, and driving customer acquisition and retention initiatives.
• The ideal candidate will have extensive experience in marketing within the FinTech or related sectors, strong leadership skills, and a proven track record of delivering impactful marketing campaigns.

Key Responsibilities
Marketing Strategy and Planning:

• Develop and implement a robust marketing strategy that supports the company’s growth objectives and enhances brand awareness.
• Oversee market research and analysis to identify opportunities, trends, and customer insights.
• Lead the development and execution of go-to-market (GTM) strategies for new products and features.
• Foster a data-driven marketing culture, leveraging analytics to measure campaign performance and identify areas for improvement.

Brand Management:

• Manage and evolve the company’s brand identity, ensuring consistent messaging across all channels.
• Lead the development of compelling brand stories and creative marketing campaigns.

Digital Marketing:

• Drive the company’s digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Optimize online presence and engagement through data-driven strategies.

Customer Acquisition and Retention:

• Develop and execute strategies to attract new customers and retain existing ones.
• Collaborate with product and sales teams to enhance customer experience and loyalty.

Advertising and Promotions:

• Plan and manage advertising campaigns across various media channels.
• Oversee the creation of promotional materials, including brochures, videos, and online content.

Public Relations and Communications:

• Develop and manage public relations strategies to enhance the company’s reputation and visibility.
• Act as a spokesperson for the company, representing it at industry events and media engagements.

Team Leadership and Development:

• Lead, mentor, and develop a high-performing marketing team.
• Foster a collaborative and innovative culture within the marketing department.

Requirements
Education:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• MBA or other relevant advanced degree is highly preferred.

Experience:

• Minimum of 8-10 years of progressive marketing experience, with at least 5 years in a senior leadership role within the FinTech, financial services, or technology sectors.
• Proven track record of developing and executing successful marketing strategies and campaigns.

Skills and Competencies:

• Strong strategic thinking and analytical skills.
• In-depth knowledge of digital marketing channels and tools.
• Excellent communication and interpersonal skills.
• Demonstrated ability to lead and inspire teams.
• Creative mindset with the ability to think outside the box.

Application Closing Date
Not Specified.