Digital Marketer & Content Creator at Purplesmith Consulting

Purplesmith Consulting is a recruitment agency that offers Human Resources and Business Consulting services.

We are recruiting to fill the position below:

Job Title: Digital Marketer & Content Creator

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are currently seeking a talented and versatile Digital marketer & Content Creator to join our dynamic team.
• The ideal candidate will excel in content writing, script writing, developing viral content, phone cinematography, and phone editing.
• As a Digital Marketer & Content Creator, you will be responsible for managing our social media presence and creating compelling content that drives engagement and growth.
• You will work closely with our creative and marketing teams to develop strategies and content that align with our brand’s vision and objectives.

Job Summary

• Have a good knowledge of Online and Offline marketing strategies & campaigns.
• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth.
• Develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship.
• Prospect for potential new local and international clients and turn this into increased business.
• Visit and meet potential clients by growing, maintaining, and leveraging your people network.
• Present new products and services and enhance existing relationships.
• Develops, implements,executes, monitors and evaluates strategic marketing plans to achieve the organization’s objectives.
• Developing strategies to acquire new customers through existing channels such as search engine optimization (SEO) or pay-per-click advertising (PPC), SEM , social Media , Offline Etc
• Conducting research to find new ways to reach target audiences through social media channels, email campaigns, content creation, etc.
• Analyzing website data to identify what types of content resonate with visitors, what types of content are ignored, and how frequently visitors are accessing the website
• Using data analysis tools to track website performance and identify opportunities for improvement
• Developing strategies for increasing sales conversions of products through strategic partnerships with other companies.
• Think and work strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.

Key Responsibilities
Social Media Management:

• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth.
• Manage and curate content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social media trends, audience insights, and analytics to optimize content performance.
• Respond to comments, messages, and inquiries in a timely and professional manner.

Content Creation:

• Create high-quality, engaging content that aligns with our brand and marketing goals.
• Write and edit compelling blog posts, articles, social media posts, and other written content.
• Develop scripts for video content, ensuring clear and impactful messaging.
• Use phone cinematography to capture dynamic video footage and photos for social media.
• Edit videos and photos using phone editing tools and apps to produce polished and professional content.

Viral Content Development:

• Generate creative ideas for viral content that resonates with our audience and encourages sharing.
• Stay updated with the latest trends and viral content formats on social media platforms.
• Experiment with different content styles and formats to find what works best for our brand.

Requirements

• Interested candidates should possess a Bachelor's Degree in Marketing, Communications, or a related field with 2 - 4 years of experience.
• Proven experience as a Social Media Manager and Content Creator with a strong portfolio of work.
• Exceptional writing and editing skills with a knack for storytelling.
• Proficiency in scriptwriting for video content.
• Strong skills in phone cinematography and editing using mobile apps.
• Creative mindset with the ability to develop viral content and innovative ideas.
• Solid understanding of social media platforms, trends, and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with social media analytics tools and metrics is a plus.
• Knowledge of building or having worked with an ecommerce or a reputable organization would be an advantage.
• Good Knowledge of campaign strategies - good use of social media will be an advantage
• In-depth knowledge of various social media platforms, including Twitter, Instagram, Facebook, and TikTok and proficiency in automation tools (Canva), etc.

Application Closing Date
15th July, 2024.