Lead Marketing and Advertising Manager at Genesis Deluxe Cinemas

Genesis Cinemas is one of Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. GC is part of the Genesis Group, a Nigerian based conglomerate established in 1991 with its key focus on hospitality and entertainment with diverse interests in Restaurants, Hotels, Industrial Catering, Cinemas, Family Entertainment Centres and Facility Management.

We are recruiting to fill the position below:

Job Title: Lead Marketing and Advertising Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities
Strategic Planning:

• Develop comprehensive marketing strategies aligned with the company's goals and target audience.
• Coordinate with other departments (such as Sales, Publicity, and Creative) to ensure integrated marketing campaigns.

Campaign Management:

• Oversee the execution of marketing campaigns for multiple films across various platforms (digital, print, social media, etc.).
• Set campaign timelines and manage budgets effectively.

Brand Management:

• Maintain and enhance the company's brand identity and positioning in the market.
• Ensure consistency in messaging across all marketing materials and channels.

Audience Research and Analysis:

• Conduct market research to identify audience preferences and trends.
• Analyze campaign performance and adjust strategies based on data insights.

Creative Direction:

• Collaborate with creative teams to develop compelling marketing materials, including trailers, posters, and digital content.
• Ensure that all marketing materials adhere to branding guidelines and legal requirements.

Public Relations:

• Build and maintain relationships with key media outlets, influencers, and industry stakeholders.
• Manage press releases, screenings, and other PR events.

Digital Marketing:

• Oversee digital marketing efforts, including social media campaigns, email marketing, and SEO/SEM strategies.
• Stay updated with digital trends and implement innovative digital marketing tactics.

Team Leadership:

• Lead and mentor a team of marketing professionals, providing guidance and support.
• Foster a collaborative and creative work environment.

Budget Management:

• Develop and manage marketing budgets for individual films and overall departmental expenses.
• Ensure cost-effectiveness and ROI on marketing investments.

Reporting and Communication:

• Prepare regular reports on marketing campaign performance, budget utilization, and ROI.
• Communicate marketing strategies and results to senior management and stakeholders.

Skills and Qualifications

• Proven experience in marketing roles within the film industry, with a strong understanding of film distribution processes.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities and proficiency in marketing analytics tools.
• Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Application Closing Date
16th July, 2024.