Senior Marketing Associate at the Ladymaker

The Ladymaker is a fashion brand that offers ready to wear and custom made dresses for ladies.

We are recruiting to fill the position below:

Job Title: Senior Marketing Associate

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a commercially driven Senior Marketing Associate with a passion for fashion, culture, art, and storytelling.
• The candidate should have deep knowledge of the global fashion market and customer engagement, with strong customer service and storytelling skills.
• The goal is to translate our brand DNA across all platforms.

Responsibilities

• Develop and implement a Marketing Plan and budget aligned with brand objectives.
• Create and disseminate Brand Guidelines internally and externally.
• Oversee content strategy for social media, editorial, website, e-commerce, newsletters, and special projects.
• Plan and coordinate content creation activities (e.g., photoshoots).
• Develop and execute content calendars, including social media.
• Maintain newsletters and website content, liaising with the Design Team.
• Identify fresh opportunities, brand partnerships, and impactful messaging.
• Develop a Visual Merchandising Policy and manage product displays.
• Interact with clients to understand preferences and market trends, providing feedback to the team.
• Manage and grow Stockist and Wholesale accounts, building strong relationships.
• Develop a customer-centric sales strategy and collaborate with the sales team.
• Contribute to collection development through commercial, product, and marketing recommendations.
• Monitor the Studio, manage sales pitches, and provide forecasts during sales campaigns.
• Generate sales reports and analyses, offering product and marketing recommendations.
• Create and execute a strategy to drive E-Commerce sales.
• Identify potential business opportunities and develop innovative solutions to improve performance and customer satisfaction.
• Stay informed on market and industry trends, incorporating this knowledge into the business.

Requirements

• University Degree.
• 3+ years of experience in a similar position.
• Highly creative with strong visual skills.
• Strong multitasking, organizational, and analytical skills.
• Proven passion for fashion and lifestyle.
• Excellent social skills for building positive working relationships.
• Fluent in English.
• Proficient in Excel.
• Results-driven team player able to work in a dynamic, fast-paced environment.

Salary
N150,000 - N400,000 Monthly.

Application Closing Date
1st September, 2024.

Method of Application
Interested and qualified candidates should send their CV to: resources@theladymaker.com using the Job Title as the subject of the email.