Manager - Proposition and Customer Insights Prepaid at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Manager - Proposition and Customer Insights Prepaid

Requisition ID: 4473
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Category: MTN Level 3
Reports To: Senior Manager - Consumer Segment HV 
Division: Marketing

Mission

• Create and drive the overarching high-value prepaid strategy for MTN Nigeria to drive quality customer acquisition, lead an integrated go-to-market strategy, and execute customer engagement programs to create sustainable and profitable market volume and value growth for the high-value prepaid segment within the consumer segment.
• To assist and support the Senior Manager, High Value Segment—Consumer Segment Group, in the implementation of strategies to achieve agreed business objectives.

Description

• Review market and internal conditions, contribute to the development of marketing strategies for high-value segments, and ensure segment marketing strategies are based on a clear value proposition that is aligned with the MTN value proposition.
• Research industry evolution and competition’s activities to identify segment-specific gaps and strategies to exploit high value prepaid segments to MTN's advantage.
• Develop comprehensive plans and programs to achieve high value-set targets for profitability, revenue, value, market share, stir-up preservation, etc. in support of defined marketing strategies.
• Monitor the execution of high-value and emerging market strategies against specifications.
• Evaluate new opportunities for expansion and revenue growth, and develop creative and innovative approaches to drive sustainable growth in the high-value market space.
• Develop promotion campaigns to stimulate usage and profitable consumer connections.
• Identify, review, and monitor the demographic profiles of high-value prepaid segment customers continuously.
• Provide delivery and performance tracking support to management, identify opportunities, and leverage MTN and HV segment value propositions to take advantage of such opportunities.
• Manage and contribute to the development of communication to drive understanding of value propositions and achieve business objectives.
• Collaborate with go-to-market teams in developing advertising and communication concepts in support of MTN’s brand-building initiatives and manage advertising, promotions, and events independently from the concept stage (agency briefing-script-storyboard development) to execution (production-flighting).
• Perform any other duties as assigned by the Senior Manager, High Value Segment.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.

Requirements
Education:

• First Degree in Marketing, Business, or a related discipline. MBA is a plus.
• CIM is a plus.
• Fluent in English

Experience:
6 –13 years of work experience, which includes

• Experience working in a medium- to large organization.
• Minimum of 3+ years of work experience in marketing or product/project management with a strong commercial acumen (ideally in the telecommunications, FMCG, or consulting industries)
• Proven track record of managing high-value customer segments and driving revenue growth
• Hands-on product management and development experience, including defining, launching, and optimizing products and services.
• Demonstrated project management experience and excellence in driving cross-functional projects with multiple stakeholders.
• Strong analytical and quantitative skills; ability to use data and metrics to make informed decisions.
• Ability to work effectively in a fast-paced and dynamic environment.
• High Proficiency in Excel, PowerPoint, and Other Digital Tools

Application Closing Date
15th July, 2024 (10:59 PM).